false-scarcity
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Ask Massively: We bake bread to crush
I have a dirty little secret: A few weeks ago when I was really sick and laid up on the sofa, I got addicted to Pawn Stars. It's a cheesy little History Channel reality show that tracks the exploits of a Las Vegas pawn shop and the shop owners' good, bad, and history-related deals. (I know, I know. I'm bad and I should feel bad.) One lesson the boss repeats to his employees and the viewers over and over is that being rare isn't enough to make something valuable and that many valuable things aren't particularly rare at all. This is not a lesson MMO players have learned.
