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A primer on group messaging apps
If you follow our tech startup sister site TechCrunch, or if you've read any of the reports from the South by SouthWest (SXSW) conference this year, you've probably seen a lot of column inches given to current-media-darling "group messaging" apps. SXSW has a reasonable track record of predicting the Next Big Thing. It was where Twitter first came to many people's attention in 2007, for example, and it was an early success story for Foursquare in 2009, too. My usual reaction to hype like this is to roll my eyes and avoid the apps in question altogether, although that might just be because I've never blagged tickets to SXSW. Eventually, though, TechCrunch's relentless enthusiasm wore me down, and I took a look at one of the commonly mentioned apps, Beluga. To my surprise, what I found was a slick, well-designed app that solved a communication problem I didn't know I had. That'll teach me to be cynical! Before I explain what I liked about Beluga, an aside: there are a number of other significant group messaging apps, including GroupMe, Fast Society, Yobongo, the soon-to-relaunch Betwext Talk and the brand new, bought-by-Google Disco. However, international availability of these apps is spotty. For example, at the time of writing, only Beluga and Yobongo were in the UK App Store -- this is probably because these apps incorporate free-to-the-user SMS features that are tricky to make work cheaply internationally. As I'm in the UK, this means I can't do a detailed review roundup of all the apps. Look for this in a future TUAW post by one of our American bloggers. I'll use Beluga as an example to demonstrate concepts that are common to all the group messaging apps.
