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From Dodgeball to Swarm, Foursquare seeks to move beyond the check-in
On May 1st, 2014, Foursquare announced that after nearly five years, it'd be splitting its app in two. The main Foursquare app still exists, but its focus is now on location discovery and local recommendations, thus positioning it as a competitor to Yelp and Google. If you want to check in to a place to let your friends know where you are -- you know, the idea that Foursquare was based on -- you'll now have to use a brand-new app called Swarm. Debuting today, Swarm is described as a sort of social heat map that tells you where your buddies are in relation to you. It inherits a lot of the more social aspects of Foursquare, like mayorships and insights into your whereabouts (like if you've gone to the pub five days in a row this week). In many ways, Swarm represents what Foursquare used to be -- a location-based social platform that encourages you to meet people in the real world. It's an app category that Foursquare practically invented. It's also one it can't rely on.
