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BioWare stages SWTOR freeze mob event in New York City's Times Square
If you happened to be walking around Times Square on the night of December 20th, you may have witnessed one of the more unique MMO launch day promotions in recent memory. BioWare enlisted the help of Darth Malgus and a cadre of heavily armored Jedi (or at least, their cosplay equivalents) to stage a Star Wars: The Old Republic freeze mob event complete with lightsabers and bewildered onlookers. What's a freeze mob? Well, it's just what it sounds like, and fortunately for those of you who didn't get to see it live, there's a video of the shenanigans after the cut.
