Graffeo
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Ken Graffeo leaving HD marketing role at Universal, still sticking around the studio
Ken Graffeo, who formerly served as executive VP of marketing before signing on as executive VP of HD strategic marketing at Universal, has decided to step down from a position that had essentially crumbled since the fall of HD DVD. Curiously enough, the bigwig noted that he wouldn't be taking on a similar role for the Blu-ray side, but did assert that he would be hanging around Universal Studios Home Entertainment. More specifically, he was quoted as saying that he would be "looking at what [his] different options are and what [his] next moves would be," which -- to be fair -- is about as canned of a response as one could hope for. Somehow, we get the feeling Ken will be quite alright, though.[Via FormatWarCentral, image courtesy of FutureNet]
Target isn't Blu-ray exclusive at all, but BJ's Wholesale might be
Apparently Target's claim that they were "not proclaiming one format vs. the other as the preferred consumer technology" didn't resonate quickly enough to slow the "Target is going Blu-ray exclusive ZOMG" shockwave around the world yesterday. The HD DVD PR team sent us a statement from Universal Studios VP Ken Graffeo stating the deal amounted only to an "end cap" purchased by Sony putting its BDP-S300 in stores. Meanwhile Toshiba's HD DVD player will remain in Target's website, just as the Xbox 360 HD DVD add-on and HD DVD movies will stay in Target stores, they appear to have been rather unceremoniously dropped by smaller regional chain BJ's Wholesale Club, according to VideoBusiness. No official word from the chain itself, but the usual "sources" from the retailer and several Hollywood studios indicated all 170 stores would be Blu-ray only by the fourth quarter. Just like the BDA's CES victory proclamation, this likely isn't the end... just yet.
