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Starbucks starts testing in-building delivery in New York City
Starbucks is no stranger to delivery, thanks to a hand from Postmates. However, the bean-slinging company is taking matters into its own hands with a new delivery option. The "Green Apron" service is in the testing phase inside the Empire State Building in New York City. The idea here is that Starbucks has its own setup in the building and can drop off coffee and food orders in 30 minutes or less. Don't expect a full-on retail location where you can sit and sip in, though, as the kitchen is dedicated to delivery orders. On the surface it may seem like overkill to have a dedicated Starbucks for one building, but when you factor in the thousands of caffeine addicts that work there, it makes a lot of sense. There's a dedicated website where orders are placed and the customer is able to specify a meeting spot (the reception desk, for example) to pick up that PSL. While the service is a trial for now, the company could expand it to other large office buildings or packed urban areas in the future. [Image credit: Craig Warga/Bloomberg via Getty Images]
