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The Guild Counsel: Recruitment tips in the age of free-to-play
Free-to-play is here to stay, and in just a few short years, the MMO landscape has changed dramatically. It seems like just yesterday that games like SWTOR and RIFT were adamantly insisting that the subscription model was the best plan for them. And four years ago, if you had suggested that most MMOs would adopt a free-to-play business model, people would question your sanity. Today, if you claim that the subscription model is the best bet, you'll get funny looks. The change has had an impact on guilds, and it's caused many guild leaders to have to rethink the way they recruit and manage their guilds. Let's take a look at how the free-to-play movement can actually help guilds build and maintain a healthy roster.
