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In Japan, Toyota has a history of tapping classic Japanese role-playing games to sell its latest vehicles. The company has previously used the music from Dragon Quest and Monster Hunter in its TV ads, and now it's leveraging Final Fantasy to promote the petite Aqua Urban-X (known as the Prius C in...

2 days ago 0 Comments
May 20, 2015 at 6:41AM
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Here's yet another case of "Japan gets all the nice things." Earlier today, local carrier au by KDDI announced its smartphone lineup for the summer, and the one that caught our attention was the new HTC J Butterfly (HTV31), which will no doubt be entering other markets as the Butterfly 3. With the...

8 days ago 0 Comments
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Japan's Sumitomo Mitsui Banking Corporation announced Friday that it will provide Hybrid Assistive Limb (HAL) exosuits to select senior employees as part of a pilot program aimed at reducing the strain of moving currency. "There have been many cases when a physical burden was placed on senior empl...

14 days ago 0 Comments
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Nintendo has revealed some new details about its plan to develop mobile games. Most notably, its first smartphone title will come out later this year, and it's hoping to release four more before March 2017. That might sound fairly conservative -- five apps in just under two years isn't a particula...

14 days ago 0 Comments
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For those with long-ish memories, Sony's HMZ series of head-mounted displays were a very rudimentary way to catch movies on a "750-inch screen." Of course, strapping one to your face wasn't a very social way to spend an evening, so you can understand that the device's appeal was a bit limited. So ...

21 days ago 0 Comments
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The partnership between tech giants Apple and IBM, which began last year, isn't just about working together on enterprise products. In Japan, the two companies just announced an initiative that will deliver up to 5 million iPads to Japanese senior citizens, at no cost. Apple, IBM and the Jap...

22 days ago 0 Comments
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To combat the increasingly dense layer of dead satellites and miscellaneous space debris that are enshrouding our planet, no idea -- nets, lassos, even ballistic gas clouds -- seems too far-fetched to avoid. Now, an international team of researchers led by Japan's Riken research institute has put ...

1 month ago 0 Comments
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The Central Japan Railway company reports that its magnetic levitation bullet train topped 366 miles per hour on Thursday during a test run along a length of test track in the Yamanashi prefecture. This was enough to break its own 12-year-old, 361 mph world record set back in 2003. The train repor...

1 month ago 0 Comments
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JINS is a glasses maker on a mission: to make glasses worth talking about again. That usually entails a dash of technology thrown in; a few years ago, for instance, the company dotted spectacle-selling vending machines across Tokyo. Yes, it's a Japanese company. Yes, they're also dabbling in smart...

1 month ago 0 Comments
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Have you missed white Kindle e-readers ever since they disappeared in 2012? So has Amazon. The internet retailer has quietly unveiled a white version of its basic Kindle reader that's headed to at least China on April 8th, and Japan on April 20th. It's virtually identical to the $79 black model, i...

1 month ago 0 Comments
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BitSummit has been at the forefront of Japan's independent gaming scene for the past two years, hosting an event that shows off projects from small studios and industry veterans alike, plus live music and an awards show. Last year's showcase attracted 5,000 fans and 130 game developers, including ...

1 month ago 0 Comments
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The feature phone. Still big in Japan. Still being sold in the millions. Still relevant, though? And does it even matter what a 30-something tech writer at a Western tech site thinks? Japan's large elderly population -- people who haven't even heard of Angry Birds, Gmail or Uber -- they're the one...

1 month ago 0 Comments
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Iron Man isn't the only one 3D-printing artificial limbs these days. But unlike the mechanical hand delivered by Robert Downey Jr, this recently unveiled prosthetic from Japanese manufacturer Exiii costs just $300 and leverages your mobile device's computing power to act just like the real thing. ...

2 months ago 0 Comments
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The world's biggest mobile tech show has just finished. You were probably poring over all those new big-screened smartphones, but you still remember what came before those all-screen oblongs, right? When was the last time you saw a flip phone being used? Not a Nokia clamshell buried away in a draw...

2 months ago 0 Comments
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The idea of powering humanity by gathering an endless supply of solar energy from space has taken a huge step towards becoming a reality. Scientists working for JAXA, Japan's space administration, have announced a major breakthrough in wireless power transmission ... in that they've actually been ...

2 months ago 0 Comments
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My friends and family don't let me wear Crocs. But still, I'm in the middle of Tokyo to see Crocs send a drone flying to pick up a (hypothetical) customers' shoes. It's all to do with promoting the shoemaker's new range of lightweight Norlin footwear -- they're not the Crocs you're thinking of -- ...

2 months ago 0 Comments
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It's 2024. An older Japanese gentleman wants to watch the International Space Station's closing ceremony, but he can't get out of bed. No problem! All he has to do is call Robear to help him get up. Yes, that's his caregiver's name, but you see, Robear isn't human: it's a bear-like robot. This mac...

2 months ago 0 Comments
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Softbank's adorable robot may be short and cute, but it'll still cost the price of a secondhand car to bring one into your home. The Japanese network has revealed that the first Pepper devices on the market will cost just over nine grand to buy. Similar to Google's Glass Explorer project, Softbank...

2 months ago 0 Comments