jordans
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Nike brings self-lacing Adapt tech to the Jordan XI
Nike is incorporating powered lacing tech into a Jordan shoe for the first time with this special edition Air Jordan XI Adapt.
Jordan XXXIII adds lacing tech 'informed' by Nike's HyperAdapt
Tonight Nike's Jordan Brand unveiled the Air Jordan 33, and besides a design that harkens back to the Jordan III shoe from 1988, it includes technology relating to a more recent model. The "FastFit" tightening system that activates by tugging a strap on the forefoot took some hints from Nike's $720 self-tightening HyperAdapt 1.0 that debuted in 2016.
How Instagram became the perfect platform for streetwear resellers
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example -- and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers who have turned the social network into a platform for buying, selling and trading items. This is where those coveted Yeezy sneakers end up for resale, often in the thousands of dollars. The same goes for limited-edition Air Jordans or clothing from Supreme, a New York City-based brand that's taking a particular section of the fashion world by storm.
Nike and Adidas turn to tech to make sneaker shopping safer
I recently bought an online shopping cart from a 16-year-old on Twitter. And when I say "an online shopping cart," I mean it: In exchange for $140, I received a login code to Nike's site that guaranteed me a pair of highly coveted sneakers, the "Chicago" Air Jordan 1s. That code was won through a Twitter-based raffle, a system Nike has started testing for limited edition releases; I had entered myself, but wasn't lucky enough to have my name drawn. Instead, while sadly browsing the social network to see how many people were chosen, I came across a young kid from New Mexico who had been picked and wasn't interested in purchasing the shoes. I reached out to him; we followed each other on Twitter; and, after vetting my character over direct messages to make sure I wasn't a scammer, he agreed to sell his "ticket" to me. It was bizarre, considering I still had to pay the $160-plus-tax retail price for the footwear. But, nowadays, it's the kind of thing you have to do to get Jordans. My other option was to find them on eBay or Amazon and shell out $400 to $500 -- more than twice as much as the original MSRP.
