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The Soapbox: How to run a successful Kickstarter campaign
The past few years have seen an absolute revolution in the games industry, with an explosion of studios securing funding through crowdfunding platforms like Kickstarter. In a time when banks worldwide are tightening their belts, Kickstarter represents a lifeline for indie developers and a way for the bigger studios to work on their own projects free from the need for outside investors or publishers. But with the growing number of projects seeking funding each year, developers are facing stiff competition and the rising challenge of running a successful campaign. Most developers don't release all of their stats or write up advice and insights following a successful crowdfunding campaign, and those who do are often lost on obscure blogs that don't appear when you Google for advice. But I'm in the unusual position of both being a games journalist and having successfully Kickstarted a small game project (unrelated to MMOs and my work on Massively). Six months ago, I ran a campaign for my new sci-fi 4X game Predestination, and in the process I learned some valuable lessons on what works and doesn't work on Kickstarter. We've since published the campaign stats and gone on to help a few other campaigns hit their goals. In this article, I run down the lessons I learned the hard way during the Predestination Kickstarter campaign and give some advice for developers hoping to get funded.
David Braben is kickstarting a new multiplayer Elite sequel
Elite and its sequel Frontier: Elite II were arguably two of the most influential early space games ever made. They dropped the player into an immense sci-fi sandbox with just a tiny ship and a handful of credits. You could work your way up to larger and larger hauling ships, fight off pirates intent on taking your loot, travel the stars in search of lucrative deals or just wormhole into deep space. If that sounds familiar, it's because Elite was part of the inspiration for sci-fi MMO EVE Online. Space in Frontier was especially deep, with a full-scale galaxy containing 100 billion stars and several empires with their own legal systems and trading outposts. Players could choose to raid other ships or play it straight, mining moons, scooping fuel from gas giants, and landing on planets to survey them for materials. The magic that made this colossal universe possible was procedural generation and some incredibly good programming by developer David Braben. Today David took to Kickstarter to launch possibly the most anticipated sequel in the history of sci-fi sandbox games. Elite: Dangerous promises a Frontier-style sandbox with modern 3D graphics, a ton more content, and a seamless peer-to-peer multiplayer experience with no lobbies. Whether this will qualify as an MMO or not remains to be seen, but the project promises to blur the line between what is and isn't massively multiplayer.
