Entelligence: Of ebooks and suburban moms

Now don't get me wrong, this is not entirely an integration vs. convergence story. I believe there's a market for dedicated devices: cameras have not been displaced by music phones, media players have not been displaced by music phones and ebook readers could serve bibliophiles, especially those who travel a lot. However, mobile reader apps like those from Amazon and Barnes & Noble can easily tap into more casual markets, allowing users to leverage the investment in screens they already own instead of buying a dedicated device. That's one reason why I think it has been important for Amazon and B&N to get their ebook platform onto as many devices with screens as possible, and why Sony's making a mistake by ignoring the opportunity.
































