Louis-Castle

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  • InstantAction CEO: Game retail 'headed for a disaster'

    by 
    Kyle Orland
    Kyle Orland
    07.13.2010

    InstantAction CEO Louis Castle is a big fan of "the kind of big, complicated games that cost a lot of money to make," he says. But he left a job making just those kinds of games at EA's Los Angeles studio in order to focus on finding "a new way to get the money needed to make those games." Without such a solution, Castle says we're "headed for a disaster in the retail space." The core cause of this impending disaster, Castle argued in a keynote presentation at the Develop Conference in Brighton today, is the big-budget, hit-driven focus that has overtaken the industry. This mentality has made it hard to make a game with a budget of less than $20 million and hard to profit on a game that doesn't hit the top 20, Castle said. "Really, we're becoming the worst of what Hollywood did become at one point before the independent film festivals and such," he said.