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Humble Music Bundle shows charity disparity among Mac, Linux and Windows users
I bet that behavioral economists get rather excited when they see pay-what-you-want offers going viral. Assuming the seller is collecting some basic demographic detail, the resulting statistics might deliver some interesting insights into the relative altruism (or discretionary cash reserves) of different sorts of folks. The Humble Bundle team (responsible for the Humble Indie gaming bundles that we've covered before) is running a Humble Music bundle, accessible to all sorts of music fans. Featured artists include Jonathan Coulton, They Might Be Giants and MC Frontalot; a flexible portion of the purchase price goes toward not-for-profit cause groups like Child's Play Charity and the Electronic Frontier Foundation. The bundle price is entirely up to the buyer, although suggested pricing goes from $100 down to $15. If you pay more than the rolling average price (currently around $8.28) you get a bonus album of remixes from viral-video darlings OK Go. You can also define the split between the artists and the charities, and contribute a "Humble Tip" for the bundle organizers. Given that buyers can pay what they want, what sort of variance do the Humble Bundlers see among their contributors/customers? It's not scientific, and there could be a whole horde of confounding factors, but take a look at the stats in the image above. Mac users (representing about 1/5 of the 45K total customer count) are paying an average of $9.84 for the bundle, more than $1.50 above the average price and $2.40 above the average Windows user. That might be skewed by a few "whales" who are contributing $100 or more from the Mac side, but even so the population is large enough that the differences would seem to be significant. Before you start forwarding this post to your penny-pinching Windows-using wealthy relatives, note that the Mac users aren't the most likely to empty their wallets for tunes. Linux users, with a slightly smaller share of the overall purchases, are coughing up a stunning $11.94 per transaction -- more than $3.50 higher than the average cost. This might be an artifact of the Humble Bundle's past service to Linux gamers, who may be feeling especially supportive of HB's efforts here, or maybe Linux users feel more strongly about the charities/artists involved. Or they just really are more generous by nature. With the recently finished Humble Indie Bundle 5, Linux users donated an average of $12.51 per transaction. It would be really interesting to do a deeper dive into the HB sales data, especially from the perspective of Dan Ariely or the Freakonomics guys. Most sellers aren't this transparent about their customers, and what they do with the behavioral data they collect -- and there's good PR reasons why they don't share more. In June, travel site Orbitz caught some flak for acknowledging that it showed different search results to Mac users (skewed towards the higher-end properties that they apparently prefer to book) than to PC users. While both sets of searchers would pay the same price for the same room, Mac users responded better to upscale hotels and slightly more expensive stays. The Humble Music Bundle is available until Thursday, August 9.
TUAW TV Live at 5 PM EDT: Tripping down memory lane
I've been using Apple products for longer than many of our readers have been alive. Back in the "old days" before the Internet, it was commonplace to get our Mac news once a month in the form of a magazine. During a recent attempt at de-cluttering my basement, I found a pristine stack of old Macworld and MacUser magazines that I found fascinating. On today's show, I'll be taking you through some of the articles and ads in these magazines that date from 1985 through 1990. It's not only fun to see how expensive some things were back then (tiny hard drives for US$1000), but the ads are a blast as well. As usual, I'll be starting the show at 5 PM EDT (2 PM PDT / 10 PM BST) sharp, and we'll take a few minutes to chat before the demos start. To join in on the chat and watch the live streaming video, drop by TUAW about five minutes before the start time to get your instructions on how to participate. If you're unable to join us for the show, remember that you can always subscribe to the video podcast and watch the show at your leisure in iTunes or any other favorite podcatching app. The past shows are also available on the TUAW YouTube channel. The chat is on IRC: join us on server chat1.ustream.tv, chat room #tuaw-tv.
A trip back in time with MacUser
Reader John sent us a fascinating little trip back in time (thanks!) he took on his blog: he found a 1996 copy of MacUser about all of the amazing applications available on the Internet, and decided go look at what had become of them. Sadly, most of them have gone missing, but the old names sound familiar: CU-SeeMe for messaging, Lycos for search, and Happy Puppy for gaming. It's almost hard to believe there was a time before Skype, Google, and Steam, but 1996 was it.Even Apple has moved on -- their "/documents/product-support" page, something you'd think would have survived all this time, is gone. It's amazing the turnover the Internet's gone through in just 10 years. It's hard to believe that in 2029, something like Google.com will be retaken by a domain squatter as everyone's moved on to the next big thing.But then again, things are different these days -- Google has obviously successfully figured out how to monetize their free service, and most of the original web companies went down because they could pull that off. But you never know -- a site you visit all the time might be completely changed or gone ten years from now.
German MacBook melts during movie screening
We've seen MacBooks in many different states of distress during their brief existence -- burned, cracked, bulging, whining, and discolored, to name a few -- but a German member of MacUser has just posted pics of what may be the first unit that we've ever witnessed to actually begin melting from the exhaust heat. Apparently this unlucky movie buff was running down the AFI's Top 100 Movies of All Time, and had just gotten absorbed in the 2000 Wayans brother tour de force 'Scary Movie' when the hot air from those notorious vents started to warp and deform the LCD's plastic bezel. Thankfully all's well that ends well as Apple has agreed to replace our hero's notebook with one of the non-melty variety, though with MacBooks having been clocked at running north of 200 degrees Fahrenheit, this may not be the last Dalí-esque laptop we see. Check out another angle after the break... [Via Gadget Lab]
Cats and dogs totally dig Macs
Christopher Phin over at his wildly optimistically named blog, Receding Hairline, has brought my attention to a brilliant Flickr group called "Cats love Macs." As the name implies, the photos all feature two elements: a cat and a Mac. With over 230 members, it's pretty clear that cats really do like Macs. There's plenty of space for canines in the similar group called "Dogs love Macs too!" Some highlights from the cat group include Mac owner's pets lounging on toasty iBooks and pawing at new MacBooks or even jumping on top of eMacs. Fortunately for the owners, no poo is involved at this point. Now, how about a "Humans love Macs" Flickr group?
