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Reader UI of the Week: C. Christian Moore's PvP UI
Each week, WoW.com brings you a fresh look at reader-submitted UIs. Have a screenshot of your UI you want to submit? Send your screenshots, along with info on what mods you're using, to readerui@wow.com. Readers, you are in for a treat this week. Reader UI of the Week tries to bring you ideas, information and discussion from all walks of World of Warcraft life: the raid UI, the Dalaran UI and the minimalist UI. One piece of the user interface puzzle, however, has been missing among my ranks -- the PvP user interface. Today, we remedy that omission. C. Christian Moore, WoW.com's very own Blood Sport PvP columnist, approached me with a myriad of questions about his user interface. The WoW.com war room is a place of utmost professionalism, dignity and focus -- as such, I responded to these questions with detailed analysis. The result is something spectacular.
Entelligence: when less beats Moore
Entelligence is a column by technology strategist and author Michael Gartenberg, a man whose desire for a delicious cup of coffee and a quality New York bagel is dwarfed only by his passion for tech. In these articles, he'll explore where our industry is and where it's going -- on both micro and macro levels -- with the unique wit and insight only he can provide. We are all familiar with Moore's law. The observation made by Intel co-founder Gordon Moore that the density of semiconductors doubles roughly every eighteen months. The net result? It's always going to be better faster and cheaper. Certainly that's been true of the phone space, with large screens, fast processors and lots of storage. In the last few weeks alone I've looked at new phones with 1Ghz processors, the latest and greatest software platforms from Google and RIM... but it's been one little gadget that's caught my attention and it totally bucks the trend. What device? It's the Sony Ericsson Xperia X10 Mini Pro -- which is a lot of name for a small phone -- and it shows some very different thinking about what a smartphone is. In theory, this isn't a phone that I should like. Instead of a large 4.3-inch screen, it's running a 2.55-inch screen at 240 x 320 resolution. Don't look for a 1Ghz processor here. It's got an ARMv6 revision 5 processor at 600Mhz. Finally, forget Froyo or even Eclair. This thing's got Android 1.6 on it and may never get updated to the latest and greatest. Despite all that, I think Sony Ericsson has a potential hit on their hands if they decide to bring this to the US later this year as they said they plan to. Why am I so enamored?
EA Sports' Moore sets sights on eclipsing Nike brand
Peter Moore is on a mission. In an interview with MCV, the EA Sports president is looking to poise his company as "the leading sports brand in the world." That's a rather ambitious claim, given the brand dominance of sports industry companies such as ESPN, Nike and his former employer Reebok.Said Moore, "We need to globalize our business, provide even more opportunities for our customers to interact with us online, knock down the barriers to those who find the learning curve of our games too steep, and discover new areas in sports – and health and wellness – in which our brand can truly make a difference." In other words, Moore is looking to expand the demographic and potential audience of EA Sports titles to every human in existence. May we suggest Michael Phelps Pro S-wii-ming 2009 for the Nintendo Wii?
Overheard@E3: The wisdom of Bill Walton
At their conference yesterday, EA invited NBA hall-of-famer Bill Walton onstage to help them show off NBA Live '09 and its Dynamic Player DNA, and ended up stealing the show. Peter Moore, who also hammed it up with Natalie Gulbis, kept saying that Walton had gone off script, and that must be true -- anyone who wrote a script like this would never want for a job in Hollywood.
Peter Moore explains EA Sports' PC snub
PC sports gamers are somewhat justifiably unhappy with Peter Moore right now. Earlier this year, the EA Sports executive announced that Madden and many other EA Sports games won't be coming to the PC market this year. But wait, you didn't give him a chance to explain! Well, actually, you did, and he did, but today Moore went into more detail about his division's scaled back PC support. A summary of the reasoning behind the decision: PC sports gamers are gravitating to consoles. The PC sports gaming market is gravitating to a downloadable model rather than a "packaged" model. The PC versions of EA Sports games aren't getting a good enough return on investment. You PC gamers just pirate everything anyway and we're not going to make a PC version just so millions of you can just steal it! (We may have exaggerated the tone a little bit on this one, but you get the idea). PC Sports fans can still hold out hope that EA Sports will change its mind, though. Moore hinted that the company might be coming back into the PC space next year with "new, innovative, maybe even less-expensive ways to play all of our franchises on the PC." If there's one thing sports fans should be familiar with, it's squeezing that one, slim ray of hope for all it's worth.
Peter Moore talks about heart breaking decision
When news hit the internets last July that Peter Moore was leaving team Microsoft our heart was in shambles. The news tor our emotional psyche apart without care or remorse. We've since recovered (it took some time though) and are now hearing that Peter Moore too had a difficult time accepting his decision and he too was in emotional shambles.Chatting with GamesIndustry.biz, Moore revealed that he "thoroughly enjoyed working" on the Xbox team and even admitted that, when in the final decisive hour, "it broke my heart leaving Microsoft." Awww, so cute. Moore went on to explain that he had "a real yearning for getting back to what we as Brits living in America call home, which is the San Francisco Bay area" and that need ultimately proved the reason why he took the job over at EA Sports. "You get to the point in your life where you say, do I live where I work, or do I work where I live? For me, I would rather live in the Bay area - nothing against Seattle - and there's only really one job I would have taken to leave Xbox and that's president of EA Sports."Much love Peter Moore, we miss you.[Thanks, Boff]
EA Sports working on sweaty Wii Fit
EA Sports president Peter Moore tells Eurogamer that the division is working on a Wii fitness game utilizing the pressure-balancy-board thing. The game will release under the new casual-oriented Freestyle label and will focus on "western" cardio workouts instead of Wii Fit's "eastern holistic fitness."EA's version of Wii Fit is intended to make the user sweat while still having fun. Although Moore wouldn't get into specifics of the game, he would say that the key is to distract the user and make them have fun without realizing they're having a good workout. Hopefully, EA's exercise game will come with a Shamwow and some disinfectant spray for the board. Yes, we've now come to fear the fungal side of Wii Fit.
EA sets focus on Wii-exclusive versions of sports games
If you're in the gaming industry on the development end, odds are you've had plenty of meetings talking about the success of the Wii platform and how your company needs to get its own slice of the pie (well, unless you're Epic). EA has decided that they want a fairly decent slice of that pie, and are doing so with special Wii versions of their sports games. EA expects that sales of its sports games will account for $1.3 billion in its fiscal year (which just ended in March), coming to a third of their total revenue. The model for them (like others) has been Wii Sports. Peter Moore, head of EA Sports, commented that EA has "no intention whatsoever of dumbing down the experience that we all love and that drives this multibillion dollar business ... we need to make sports games more approachable." He then comments how Wii Sports became so popular "and we saw that and decided we needed to redefine what our sports games were about." These new accessible Wii versions of EA's popular sports games will have an "All-Play" label attached. Moore explains it as "like how swimming pools have a deep end and a shallow end. EA Sports has really only built a swimming pool with a deep end. It's intimidating for a lot of people to jump right in the deep end. With All-Play, we're building a shallow end."Maybe with all this Wii support, Reggie will finally send Peter one.
Moore 'disappointed' Home still isn't done
Peter Moore tells Eurogamer he wishes Sony's Home service would just ship already. The former Xbox exec turned EA Sports president says he's interested in working with Home, but he's "disappointed" that it keeps getting pushed back.Moore expresses that he really wants Home to become the portal to the PlayStation Network and something that EA Sports could utilize, but that nothing's going to happen until it's done. Moore's got plenty on his plate currently as he tries to reinvigorate the EA Sports division and launches a new sub-brand.
Moore knows people are 'pissed' about no PC Madden '09
EA Sports President Peter Moore recently talked to GameDaily about his decision to not release Madden NFL 09 on PC. He acknowledges the move "pissed off a lot of people," but it was a business decision based on sports games in the PC market.He stands by previous statements he made, when he was still with Microsoft, that there'll be a PC gaming renaissance, but he says sports games aren't going to play a "huge role." He says that whether people agree with it or not, EA Sports is designing its games to be played ten feet away from a high-definition screen with groups of people playing online or in the same room. The full interview is actually quite deep, with Moore discussing a lot more about EA Sports' design philosophy, its targeted consumer and the issue of PC piracy.
Moore talks casual, Wii focus for EA Sports
Amid talk of Facebreaker and the impact of an exclusive NFL license, an quick IGN interview with EA Sports President Peter Moore highlights the prominent studio's focus on making sports games more accessible to a wider audience. "There will be more announcements that will be ... looking at the more casual consumer that we see as a bigger force in the business," Moore told IGN. "We need to do better on the Nintendo platforms, and we intend to do that. It's a different type of game mechanic that the Nintendo Wii consumer, in particular, can play." The statement seems to indicate a continuation and upgrade for the company's Family Play initiative, which made simplified, Wii remote specific controls for games like Madden, NBA Live and Fifa. But do these dumbed-down controls end up dumbing down the gameplay? Or could sports games use a dose of simplicity? Leave your thoughts in the comments.
Peter Moore issued $22 million in EA stock
As if we needed more reasons to be insanely jealous of Peter Moore. Not only does the guy get a $1.5 million bonus and six-figure salary for jumping from Microsoft to EA Sports, now comes reports that the executive is making even more scratch off EA stock awards.CNN/Money's "insider actions" table for Electronic Arts shows Moore receiving a whopping 400,000 shares in the company last week, a transfer worth upwards of $21 million. As if that weren't jaw-dropping enough, the stock has since gone up two points to $55.73 a share, earning Moore $800,000 in virtual money in just seven days. Nice work if you can get it.We understand that stock ownership gives Moore a more personal stake in the success of the company, but we can't help but boggle at the worth EA is placing on having this one man lead one of their biggest divisions. Will having Moore at the helm really sell that many more copies of Madden? Here's hoping ... for the sake of Moore's stock value.[Via CVG]
Moore announces GameShow from EA Sports
He's been on the job officially two days, and today Peter Moore and EA Sports will announce a new title called GameShow. In an interview with GameDaily BIZ, Moore talks about today's expected presentation of GameShow, which will be a "simple, free, fun experience" sports trivia game. There will also be streaming video and audio according to Moore. He says, "I think you'll find it an interesting departure from what we typically have at EA Sports with regard to how we have consumers compete with each other, but I think it checks every box of what sports fans are looking for."According to the NY Times, GameShow will initially be PC based. If it is successful, it will move to XBLA and PSN. We haven't really seen an ad-supported program done on consoles yet, it would be a nice change of pace.Read: Peter Moore's Sporting InterviewRead: A global vision for the new man at EA Sports
Tretton wishes Moore 'best of luck' at EA
Sony moved with the quickness to say they're cool with Microsoft's Xbox poster boy Peter Moore going to EA. CEO of SCEA Jack Tretton says, "We wish Peter the best of luck in his new role at Electronic Arts and look forward to working with him. We have an outstanding relationship with EA and their sports products have been incredibly successful on all our platforms. I am sure this will continue with Peter now at the helm."What an interesting situation when Moore and Tretton play the next Madden for the first time. Wonder if they'll quibble about which system it plays better on? Well, business is business and Moore has a new master now, so everything will be peachy keen. At least now Tretton and Moore can have cocktails and hang out without everyone wondering the moment they'll go all Dynasty cat fight (the clip is even in German which makes it 20x more delicious).
360's Warranty extended to THREE years!
The guys over at Gamerscore Blog expressed their discontent with the failure rate of Xbox 360s and the customer service for getting consoles repaired. As such, they are changing the warranty policy worldwide to 3 years after the consoles purchase when dealing with the 3 red rings of light hardware failure on Xbox 360s. Anyone who's payed for any repairs up to this point will be reimbursed in full. This means that anyone who bought their console at launch will be covered until November 22nd 2008. On top of the press release, Peter Moore himself posted an open letter to the community on the policy change, which is included after the break, as well as a FAQ on how it's being rolled out.
Moore: Don't focus on Xbox 360 failure, focus on repair
In a recent interview with Microsoft's Peter Moore, Mike Antonucci of the Mercury News had a portion of his interview dedicated to reader questions. The topic of the Xbox 360's failure rate was bound to come up. In a stunning display of spin typically reserved for only the best bad Sony news, Moore says consumers should focus on their treatment once their Xbox 360 fails, not the failure itself. Moore says, "I can't comment on failure rates, because it's just not something -- it's a moving target. What this consumer should worry about is the way that we've treated him. Y'know, things break, and if we've treated him well and fixed his problem, that's something that we're focused on right now. I'm not going to comment on individual failure rates because I'm shipping in 36 countries and it's a complex business."It's a moving target? It may be an ever increasing target (or decreasing target), but it's hardly moving. All it takes is the number of defective units sent in for repair, divided by units sold and voila ... a clear number. Nobody is screaming recall and owners have come to expect the Xbox 360's failure as part of the console's lore, but they're sticking to that 3% figure ... which works out to over 300K units, no small number.[Via 1UP]
Peter Moore wonders why Reggie never sent him a Wii
If our lives didn't revolve around Nintendo, we'd think Peter Moore worked for the company. Instead, we know he's the competition, however his public attitude as of late towards Nintendo presents anything but, as he once again compliments the company and speaks about how much of a fan he is.In the latest edition of gaming magazine EGM, during an interview Moore says he was hoping his "friend" Reggie would "send me one [a Wii]," but quickly reminds us his house is dominated by another console. Moore also goes on to say that there is no bigger franchise in gaming, to him at least, than Mario. [Via Go Nintendo]
Moore: motion control on 360?
Speaking to Game Informer, Don Mattrick and Peter Moore discuss the future of the Xbox 360. Specifically, Moore discusses the great stable of games heading to the platform -- Mass Effect, Forza 2, Too Human, etc. -- and how Microsoft plans to combat the tiny white elephant in the room, the Wii. According to Moore, Microsoft began to see the significance of the casual market when the Wii was still known as Revolution. Moore states that Microsoft's strategy is more than simply throwing more E rated games onto the 360, saying "it's more experiential than that." This quickly leads to the speculation that Microsoft may have a motion controller of its own in mind. At this point it remains pure speculation. After all, Mr. Moore could easily be talking about more games involving the Vision Camera. Whatever it is, Moore states that there will be announcements within the next couple of months. With any luck, we might just hear something during GDC next week.Do you think Microsoft has a Wiimote up its sleeve, or is it something entirely different?[Via Evil Avatar]
Next-Gen names Peter Moore best of 2006
Next-Gen has compiled a list of the videogame industry's best and brightest of 2006, including the likes of Nintendo's Satoru Iwata and Reggie Fils-Aime, CliffyB, and Larry Hryb (AKA Major Nelson). Peter Moore, the charismatic voice of the Xbox 360 (sorry J) has been granted top honors. Next-Gen cites Moore's accomplishments this year: impressive 360 sales, a great relationship with 3rd party publishers and the media, and his (moderately successful) attempts to woo Japan. Sure, Moore is an executive and he wants you to drink the Kool-aid, but man, by the time he's done talking, you want to drink that Kool-aid and ask for another glass. The Xbox 360 finally has some new gen competition, so here's hoping Moore can keep up its success through 2007 (Halo 3 should help).[Via Joystiq]
Moore talks HD, starvation with Cnet
The always-entertaining Peter Moore said in an interview with CNet that his ideal Xbox consumer "would rather starve to death than not have a high-definition TV." The comment comes in advance of the Xbox's pending launch in India, where Moore says a growing middle class will pick up the premium product. Nearly half of all children in India are underweight, according to The World Bank.Moore also seems less enthusiastic about the much-hyped Wii60 bundle nowadays, saying that he fears Nintendo's system will only be "fun for a few minutes." He also takes the opportunity to dig at Sony's upcoming Playstation 3, saying the system's high initial cost will make it hard to eventually come down to the mass market price of $199.Also see: Some Xbox 360 owners who picked food over an HDTV
