Details surrounding Netflix's upcoming set-top box partnership with LG are still scarce, but that hasn't stopped it from announcing similar plans with four other unnamed hardware manufacturers that it expects will sell "millions" of devices per year. Feel free to guess, but the only details available are that the fourth company is a small one likely to launch sooner than Q4, while the other three (including LG) will turn on Netflix functionality in some of their devices in the fourth quarter. It's unlikely to wash away the bad taste of an HD price hike, but we like imagining that all the hardware needed to connect Netflix's all-you-can-eat streaming movie service to our HDTV is already in the living room (Xbox 360 & PS3, we're looking at you).

Out of the many jobs in today's multi-billion dollar consumer electronics industry, the one we'd probably want least right now is writer of press releases for the HD DVD Promotional Group. After each major defection, these poor folks have to whip up a positive-sounding response to what everyone knows is very bad news -- but after yesterday's one-two punches by Netflix and Best Buy, even these paid cheerleaders are having trouble finding the right spin. Here's what they had to say, as reported by CNET:

"We have long held the belief that HD DVD is the best format for consumers based on quality and value, and with more than 1 million HD DVD players on the market, it's unfortunate to see Netflix make the decision to only stock Blu-ray titles going forward. While the Best Buy announcement says they will recommend Blu-ray, at least they will continue to carry HD DVD and offer consumers a choice at retail."

Doesn't sound like there's too much fight left there, does it? If the best you can do to support your dying format is to rehash the same canned argument and celebrate your remaining shelf space, well, there would seem to be a bigger problem than you're willing to admit. At this point, we're just curious to see how it will all end: after investing so much time, energy, money, and vitriol on this bitter format war, how does Toshiba move forward in a world almost completely dominated by its rival in blue?

[Via High-Def Digest]

According to a blogged up blog post on the interblogs, a Netflix survey that's supposedly been making the rounds suggests that the service may be coming to both the Xbox 360 and PlayStation 3. If you believe what Seanbajuice has to say, the survey asked, "If as part of your Netflix membership you could instantly watch movies and TV episodes on your TV with your PS/3 or XBOX 360, how likely would you/anyone in your household be to do that?" The survey then goes on to state that both the PS3 and the 360 will be able to play streaming media by using a "special Netflix disc." Here's the kicker: there won't be any extra fees besides the $3 charge for the disc. Of course, nothing is mentioned about how the PS3 will handle the Microsoft-based DRM, and while the whole thing sounds too good to be true, there have been rumblings about this recently, so let's just cross our fingers and make a wish, okay?

The HD DVD camp, still reeling after losing support from Netflix this morning, may feel flattened as Best Buy has announced it will officially promote Blu-ray as the HD format of the future. Starting in early March the store will showcase Blu hardware and software on its shelves and website, and switch from its current neutral stance, to recommending Blu-ray to any customers that ask. While "an assortment of HD DVD products" will remain, a vote of confidence from major retailers, following the majority of studio support, will make it impossible for red to recover.

[Thanks to everyone who sent this in]

In what can only be classified as yet another crushing blow to the embattled HD DVD camp, rent-by-mail giant Netflix has just announced its intention to only stock Blu-ray titles in the future. Netflix justified its decision by pointing out the fact that most Hollywood studios seem to be converging solely around the Sony-backed format -- a fact that's all too familiar to Toshiba and friends. With both Blockbuster and now the 'Flix having eschewed HD DVD for BD, it's gonna get harder and harder to even find a place to rent those former discs in the first place, let alone one that has a decent selection.

Update: It looks like all hope is not lost for HD DVD renters. Not only does Blockbuster Online still carry titles in the endangered format, but Netflix should continue offering a limited selection of discs until current stock is phased out around the end of the year.

Anthony Park just released his MyNetflix Media Center plugin. The application lets you add/remove movies from your Netflix queue, browse for movies, and view history and recommendations. The part that will tempt you into installing the beta software however is the ability to stream "Watch Now" movies from the warm comforts of your Media Center. You do have a Netflix account don't you?

[Via Chris Lanier's Blog, thanks Matt]

Recent announcements on iTunes rentals certainly caused a stir amongst the neglected Mac-masses, but it looks like the online rental game is about to get a little more cutthroat for fanboys and fangirls everywhere. According to a new report (and backed up by an earlier blog post), streaming content for Netflix subscribers is headed to Mac screens in 2008 -- if everyone has their way. During the company's Q4 earnings call this week, the snail-mail service hinted that this would be the year that streaming rentals would come to Mac users due to the advent of DRM options that play nice with Apple's gear (namely, Microsoft's Silverlight technology). Combine this with news that the company plans to offer all-you-can-eat online rentals for $8.99 a month, its intentions to bring a STB to market with LG, and a possible game console partnership -- well, it all adds up to stiff competition for Apple and other challengers, despite what they say.

[Via Mac Rumors]

Read - Netflix: Mac Streaming Coming This Year
Read - Instant watching on Mac, Firefox, and more

Quite frankly, it was hard to take Netflix's sudden freeing of its Watch Instantly feature as anything but a response to Apple's forthcoming iTunes movie rentals, but according to a piece at The New York Times, the two are actually aiming at different markets. After speaking with Netflix's Reed Hastings, it was found that the vast majority of its streamable content was "older," and considering that users of this service can never look forward to brand new releases being available, the cost (i.e. free to most mail-in subscribers) makes sense. As for Apple, it's able to focus on crowds who are looking for a more robust, generally fresher selection, but of course, you'll pay the premium each time you indulge. Furthermore, Netflix has yet to make transferring video to any display / device other than your monitor easy, and while an LG STB is indeed on the horizon, the differences in content selection are still likely to lure separate eyes. For more on the how's and why's behind the battle that probably isn't, go on down and tag the read link.

Granted, there are some out there who've been dodging the whole "limitation" aspect of Netflix's Watch Instantly feature for a good while, but for the honest, upstanding citizens abiding by the rules, things are (seemingly) about to change for the better. According to a recent report from the AP, Netflix is gearing up to banish the time limits for online streaming on all but its el cheapo $4.99 plan, meaning that subscribers to every other plan will be able to watch online content as much as they'd like. In case you haven't connected the dots quite yet, it's being suggested that the move will be made to fend off the looming competition from Cupertino, and while this would undoubtedly increase costs, it doesn't seem as if the firm plans on hiking rates (at least initially) to compensate. Now that's a change we can live with.

This one's just coming across the wires, but apparently, Netflix is actually developing a movie set-top-box with LG Electronics. If you'll recall, there was quite a buzz surrounding such a device years back, but rumblings had remained largely dormant until a few months back. Slated to launch sometime in Q2, the networked player would purportedly allow owners to stream in movies for viewing on their television, and it's being reported that the feature would be "included in all of its various price plans... at no extra charge." Pricing deets on the LG device have yet to be disclosed, but we're told that the firm could "embed the receiver into its $799 dual-DVD player [likely the BH200]." According to Netflix Chief Executive Reed Hastings, the LG partnership will hopefully be "the first of many such deals" for the company, and he added that he'd love to "see a hundred Netflix-capable boxes," suggesting that there could be deals struck with internet-connected gaming consoles as well as cable / satellite providers. We'll be keeping an ear to the ground for further details.

You know those handy mailers that you've been sending back to Netflix for ages as you eagerly await the next few flicks in your queue? Apparently, those buggers have cost the US Postal Service a staggering $41.9 million in additional labor costs over the past two years due to their "nonmachinable nature," and if things aren't changed, it could cost 'em another $61.5 million over the next couple years. In a letter from the Inspector General's office, Netflix is being, um, asked to rework its mailers or face a $0.17 surcharge per envelope, and if such a fee was tacked on, it would reportedly decrease the outfit's monthly operating income per paying subscriber by a whopping 67-percent. Not surprisingly, it sounds as if Netflix will bite the bullet and redesign the problematic mailer if the USPS is serious about the charges, so feel free to keep an eye out for a design change in the not-too-distant future.

[Via TechDirt, image courtesy of ABC]

Read - Netflix may see mail surcharge
Read - Inspector General's letter [PDF]

Looking for a new way to use FairUse4WM? Have a Netflix account? If so, go on and roll your sleeves up, as a crafty (and acrimonious) fellow has managed to find a workaround that enables you to not only decrypt the DRM-laced "Watch Now" movie files, but save them to your hard drive for future viewing. Admittedly, the process is somewhere between painless and potentially frustrating, but the gist of it involves Windows Media Player 11, FairUse4WM, Notepad, a Netflix account, and a broadband connection. Through a series of hoop jumping, users can now strip the "Watch Now" files free of DRM and watch them at their leisure and on any video-playing device they choose. Granted, there's certainly issues of legality mixed in here, but where there's a will, there's a way. [Warning: Read link language potentially NSFW]

[Via TVSquad]

We've heard talk of a Netflix set-top box before, and while those "end of the year" rumors (as in 2006) didn't exactly pan out, it looks like the company is still keen on the idea, at least according to an individual who claims to have participated in a recent focus group on the subject. Supposedly, Netflix demoed two different boxes that stream content from the company's "Watch Now" service via an Ethernet or wireless connection, each of which were apparently still in rough prototype form. The only difference between the boxes, it seems, is added Component and HDMI connections on the $100 "Enhanced" model, as opposed to just Composite and S-Video on the standard $50 model, although there isn't any actual HD content (at the moment) to stream to either of 'em. While we'll obviously have to wait and see if any of this actually pans out, it certainly seems to be in line with Netflix's recently announced "Internet TV" division, which has already made its living room intentions pretty clear.

Like so many other hyped patent lawsuits before it, the Netflix / Blockbuster suit ended today with the relatively quiet announcement that both parties have settled out of court for undisclosed terms. You might remember the two rental giants taking each other to court last year -- Netflix claimed that Blockbuster had violated its business method patent for online rental services, and Blockbuster claimed that Netflix hadn't properly disclosed prior art in its patent applications. As always with these settlements, neither party is conceding anything, so it looks like Netflix gets to hold onto those patents, and Blockbuster gets to keep letting people rent movies online. At least the lawyers got something out of it.

Wouldn't these two be a pair, teamed up against Blockbuster's video rental service and the iTunes gorilla? Wall Street seems to think so, and rumors today of Amazon having plans for acquiring Netflix sent shares of the former to heights not seen since 2004. Unfortunately, the fun didn't last long, with Netflix quickly calling it "rumors or speculation," and Amazon defining it as "speculation and rumor." But, like Silicon Valley analyst Rob Enderle states: "If they're not talking, they probably should be."

[Via El Reg]