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Zynga buys Newtoy, studio rebranded as Zynga With Friends
Well how about this -- Facebook and social game giant Zynga has bought up iPhone developer Newtoy, makers of the popular Games with Friends apps, including Words with Friends and Chess with Friends. Newtoy has now been rebranded as Zynga With Friends, and will apparently be working on new titles for Zynga in their own style. There's no word on what kind of money changed hands, unfortunately, but Zynga is worth around $5.6 billion, so it has plenty to spend. This is that company's seventh such deal in as many months. As deals for iPhone devs go, this is a big one -- Newtoy previously also worked on the We Rule title for Ngmoco, so the studio has extensive experience in social mobile gaming and monetizing those experiences. Zynga is the company behind Farmville, the most successful social game out there, with its own deep roots in the social gaming field. So this will be an interesting combination to be sure. We just chatted with Newtoy's David Bettner at the Austin GDC a little while ago, and he'll be stepping into the position of studio director, with his brother Paul Bettner becoming a Zynga VP and GM of the new studio. Bettner also told us that the company was working on "at least three prototypes that were up and playable," but it's not clear whether those titles will continue to be made or whether Zynga will have their own products for the former Newtoy devs to work on. If nothing else, this is a big vote of confidence in the App Store yet again -- Words with Friends has been a runaway hit for Newtoy, and clearly Zynga sees potential in the "with Friends" brand.
Zynga buys Newtoy, renames it Zynga With Friends
From a GDC rant about the perils of being a game developer laid off in this tumultuous economy to announcing an acquisition less than a year later, brothers Paul and Dave Bettner have been busy. The ex-Ensemble devs were laid off, along with the rest of the studio, after shipping Halo Wars in 2008; they then established iPhone-dev Newtoy and quickly made a splash with the "With Friends" games, Chess With Friends and the Scrabble-esque Words With Friends, along with the ngmoco-published (and very Farmville-esque!) We Rule. And today, during a press conference call, Zynga SVP of Mobile David Ko made the announcement that the social game powerhouse has acquired Texas-based NewToy for an undisclosed sum. "Zynga has acquired Texas-based mobile game development company NewToy," Ko revealed, before passing the mic to Paul Bettner. Bettner will serve the acronymical roles of VP and GM of the studio, tasked with developing "new mobile social games for the Zynga network." The 23-person studio is being renamed Zynga With Friends, as seen in the logo above, though the press release awkwardly refers to it as "The Zynga With Friends Studio." While this represents a strong move by Zynga into the mobile gaming space, we're left wondering if the "With Friends" mobile games will make their way to Zynga's home base: Facebook. We've followed up with the company to ask about just that. Oh, and considering the new company's name includes "With Friends" we're going to assume that its World War Robot game is probably no longer in development. We'll let you know what we find out.
Words With Friends HD for iPad gets a free version
While the paid version of Words With Friends HD has been enjoyed by iPad owners who are willing to spend US$2.99 for quite some time, those of you looking for the free version are now in luck. Touch Arcade says that, just like its iPhone cousin, this version (released by Newtoy) is supported by in-game advertising, and does almost everything that the paid version is able to do; it even has the ability to play up to 20 simultaneous games. Since this game seems to take up a good chunk of my day, being able to get it for free is just an added bonus for an already great game. And really, who minds the little ads when the app is free? With more than two million daily users, I am guessing that not too many people do.
GDC Online 2010: Interview with Newtoy's David Bettner
Last week, during GDC Online in Austin, Texas, I saw a panel run by Newtoy's David Bettner. Later in the week, Bettner himself met up with me to talk about the company and its popular Games With Friends titles for the iPhone. Though the company is doing great with its own App Store games (Words With Friends has over 10 million downloads and a surprisingly active user base), the first game that I asked about was actually We Rule. Newtoy designed that one for Ngmoco, and it's become one of the pioneering "freemium" titles on the App Store, using in-app purchases to fund a free-to-play Farmville-style game. Bettner told me that We Rule was the product of two companies, not just a work-for-hire. "It was a fun collaboration with Ngmoco," he said. "It was not the typical publisher/developer kind of a relationship. It was more of a collaboration of ideas." The idea for "mojo," the in-app product that pushes We Rule's gameplay forward, actually drove the whole project, both from a design and a monetization standpoint. "It was a fantastic sort of thing where as soon as you use mojo on a crop, you're like oh, I get this now, " Bettner said. "It's this magic thing that I can do to speed things up." Players have been split on the use of microtransactions in App Store titles like that, but Bettner said the model very much appeals to iPhone developers -- "the total lack of friction" on in-app purchases makes it easy to sell items in-game.
iPhone dev cheers short development, quick patching at GDC Online
Vijay Thakkar is the technical director at Newtoy, the company responsible for iPhone hit Words with Friends, as well as a former developer on Star Wars: Galaxies and at the late Ensemble Studios. He took the stage at GDC Online 2010 this morning to run a panel about how to embrace mobile gaming, and while extolling the virtues of Apple's mobile platform and its constant online connectivity, he took aim at the traditional game industry's long development times and buggy releases. Thakkar railed for a bit on a bug found recently in the latest title of his "favorite gaming franchise ever," Metroid: Other M. When the save-breaking bug appeared in the game, Thakkar recounted, Nintendo couldn't use the Wii's internet connectivity to patch the game. Instead, Thakkar pointed out, the company had to "ask players to 'send us your memory card.'" "That's awful," Thakkar added. It's 2010, he said, developers should have ongoing access to update and patch their games when necessary, and he pointed to the iPhone as a platform where games could be released and patched quickly. "At Newtoy, we've completed full games in less time than it took me to design systems for older triple-A titles." This agility means that developers can not only fix bugs quickly after launch, but they can also prototype new ideas ridiculously fast (Thakkar said that Newtoy had created one internal test game in just two workdays). Plus, this business model lends itself to filling in and growing features according to player demand after release -- something that a lot of big, lumbering developers haven't figured out how to do yet.
GDC Online 2010: Newtoy and Words with Friends' 10 million downloads
Newtoy is the company behind the popular Games With Friends brand on the App Store, featuring Chess With Friends and the extremely popular Words With Friends. If you're on Twitter, you probably already knew that Words With Friends was popular (it's all over the service), but you might not have realized just how popular. Newtoy's own David Bettner took the stage here at GDC Online 2010 in Austin, Texas for a panel and said that the game has had 10 million downloads so far. That's allowed him, his brother Paul, and their cousin to take Newtoy from a company of three people working on laptops in a library (though they admittedly had a lot of good experience as developers at Age of Empires dev Ensemble Studios) to a 30-person game studio with a bright future in what Bettner calls "turn-based asynchronous mobile gaming." And that stat isn't the only interesting one that Bettner shared. Of those 10 million downloads, half have played the game in the last month. The Words With Friends app has two million daily active users and five million monthly active users. And of those users, 60% were brought in to the game by their friends (which makes for a very viral cocktail), and a whopping 40% play the app ten times or more per day.
Ex-Ensemble Studios lead designer responds to Bettner rant (update)
Aside from a very small handful of points, it would seem there's a major disconnect between two ex-Ensemble Studio employees over why the studio was shuttered by Microsoft last year. Ian Fischer (an ex-lead designer at Ensemble, now at Robot Entertainment) details on his blog the many disagreements he has with (claimed) ex-creative lead Paul Bettner's recent rant at the Game Developer's Conference in a panel called "Fired and Fired-up: Jobless Developer's Rant." We say "claimed," because even Bettner's job title is called into question during the response. "Neither you, nor anyone else, was 'Creative Director' at our studio," Fischer alleges. Further, Fischer rebutes Bettner's claim that Ensemble shut down due to a "reliance on crunch" to finish projects that got more and more expensive by the year, saying it had more to do with "chasing after the MMOs and FPSs and RPGs and RTS-differents we constantly had in prototype." He also says that the communication with Microsoft never broke down and that if the publisher had wanted to lower the developer's operating costs, "they could have done so with a phone call ... ES enjoyed a long relationship with Microsoft (as many ex-Studios people now at Robot or Bonfire still do), first as a partner and then as part of the corporation after 2001." So, according to Fisher, what was the reason that Ensemble shut down? "If you want to find mistakes with what we did, I'd suggest that those trips into the weeds, looking for new territory, with a partner who wasn't fond of being there, was more our error," he suggests, referencing the aforementioned prototypes. Update: You can find Paul Bettner's full response to Fischer's claims after the break.
Ex-Ensemble Studios devs form new studio, working on the iPhone
It appears as though Bruce Shelley's words will not go unfounded, as the fourth Ensemble Studios-spawned development house has outed itself in Newtoy.The studio is already developing its first game, World War Robot, in collaboration with comic book and game industry veteran Ashley Wood. In fact, the studio says it's trying to foster this kind of behavior, "a new kind of game development," by creatively collaborating with "world class game makers from around the globe," such as Wood. The few pieces of art available so far appear rather conceptual in nature and do little to help explain the gameplay. We do know, however, that it's based on the Ashley Wood paperback of the same name and the concept shots share a distinct look with the art of the book. No matter what, it's always a pleasure to see new studios popping up in the current economy.
