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Eddy Cue said everything you'd expect about Apple's video strategy
For a session about "Curation in Media," there wasn't a whole lot of talk about Apple News at Eddy Cue's SXSW panel today. Instead, moderator and CNN senior reporter Dylan Byers steered Apple's senior vice president of internet software and services through a wide range of topics, from today's acquisition of magazine platform Texture through Apple Music (it now has 38 million subscribers), free speech, live TV, health care and the company's recent foray into video content.
Apple poaches three Amazon video execs
Apple's push into original programming has been given another significant boost after it was revealed the company lured three executives over from rival Amazon Studios. Variety reports that Tara Sorensen, who joined Amazon in 2012 and helped lead its children's TV division, will jump ship to continue the same role within Cupertino. She'll also be joined by legal affairs chief Tara Pietri and international development executive Carina Walker.
Apple hires the executives who brought 'Breaking Bad' to Sony
Apple's push into television has been given a massive boost after the company announced it has hired two of the industry's biggest executives. Former Sony Pictures Television presidents Jamie Erlicht and Zack Van Amburg have jumped ship to lead Apple's video programming division and will report directly to SVP of Internet Software and Services Eddy Cue.
Spotify is making its own video shows
Spotify is rapidly scaling its video ambitions with a slate of original series. The Swedish company has announced a dozen new shows which it says will be available later this year for both free and premium users in four countries -- the US, the UK, Germany and Sweden. As with its current video offerings, which include TED Talks and clips from The Daily Show with Trevor Noah, you'll only be able to watch them on an Android or iOS device. Notably, all of them will be music themed, centering around live performances, artist interviews or documentary-style narration.
