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MadWorld places relationship between online hype and actual sales in doubt
Analytics firm OTX Research seems to already be making a name for itself after announcing intentions last month to track game sales. Speaking at the LA Games Conference, OTX's Nick Williams explained the surprisingly weak connection between strong online awareness of a game versus actual, hard sales numbers, citing Sega's recently released MadWorld as a striking example. Noting the game's top position among IGN.com's games with the "highest level of unique interest," MadWorld came in at a paltry number 41 using OTX's "GamePlan" metric, a system that measures "1,000 gamers on a weekly basis, tracking 400 games at any given time." This translates to a bleak eight percent of Wii owners having even heard of the title, much less purchasing it (that's .32 percent according to April's MadWorld sales data compared with the 20 million Wii owners in the US currently). Hmm, we wonder what that data would look like for Grand Theft Auto's recent foray onto Nintendo's massively popular handheld! It took an awful lot of numbers right there to explain an idea we've all quietly agreed upon for so long now -- hype and marketing in the "hardcore" gaming world doesn't necessarily equal copies moving at retail. Now, if you'll excuse us, we'll be over here playing BlazBlue.
iPhoto '09 uses face detection package from Omron
An intrepid tipster emailed us late yesterday, and described an interesting challenge: He figured that if Apple didn't develop iPhoto's face recognition technology themselves, who did? He disassembled the app using OTX, a developer tool based on Apple's otool, and found the areas of the software related to facial recognition. There, the string "OKAO" appeared, including in the "FaceRecognitionManager" object. OKAO Vision is a product from Japanese firm Omron Global that -- hey hey -- recognizes faces and their various features. Does the face have big eyes? Are they in trouble? What is the person looking at? The transliteration "okao" apparently means "face" in Japanese, according to their website. "OMRON is committed to raising the accuracy of face detection so that OKAO Vision can be used in many different lifestyle occasions and social settings," their website reads. iPhoto '09 must fit in with that plan. Omron has other facial recognition products, including software for mobile phones, and a camera-plus-hardware-plus-software console that can accurately tell if a person is smiling or not. The software works reasonably well, according to Gizmodo, but does pick up some false positives in patterns, or, say, Mount Rushmore.
