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Urban Airship to gain Tello's PassTools, look to Passbook
The in-app push messaging company with a fun name, Urban Airship, has acquired a company named Tello that will help Airship to gain a foothold in the creation of passes, loyalty cards, tickets and coupons that work with Apple's iOS 6 Passbook app. Tello developed a platform called PassTools that makes it simple for small businesses to create their own coupons or loyalty cards after realizing (acccording to Tello co-founder Joe Beninato) "that it was very difficult for people who weren't engineers to build these passes." The marriage of the two firms should make it possible for Urban Airship to sell Passbook passes to big brands like airlines and chain stores through push messaging services, and then provide local businesses with what they need, which is usually limited to loyalty cards or discount coupons. Tello's a small company -- it has five full-time employees -- and all of the staff will remain in their existing Palo Alto office.
List of Passbook-ready apps compiled
Gizmodo has compiled a list of Passbook-ready apps, which isn't as many as people were expecting, and is missing previously demonstrated businesses such as Delta, Amtrak, Starbucks and the Apple Store. There's a few Passbook-ready apps not on the list, such as the Canadian movie chain Cineplex, but it's a good resource to start looking for them. We should be seeing more of these apps in the next few months as companies use tools such as the newly launched PassTools to help them make the leap to Passbook.
