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Gazillion VP shares plans for Marvel Universe, Lego Universe, and beyond
If you've been reading Massively over the past few weeks, it's likely you've heard us mention Gazillion Entertainment. They're a company that seemingly came out of nowhere and revealed that they've acquired NetDevil (thus Jumpgate Evolution and LEGO Universe) and have two MMOs based on Marvel Comics IPs in development; Super Hero Squad is geared towards kids while Marvel Universe is aimed squarely at older comic fans. Our parent site Joystiq managed to get some face time at GDC 2009 with Gazillion's VP of Marketing Paul Baldwin who explained a bit about the company and their plans for the MMO industry.
GDC09: Joystiq interviews Gazillion VP about Marvel MMOs, Lego Universe and where the publisher came from
Gazillion. Up until a couple weeks ago, the word was representative of numerical hyperbole, and now it represents a publisher with massive venture capital backing and the MMO rights to major IPs like Marvel and Lego. We had a chance to interview the company's VP of Marketing Paul Baldwin -- with a fire drill intermission -- during GamesBeat 2009 last week. We asked him pretty much anything we could think of ... you know, considering we knew almost nothing about this new publisher.Joystiq: We're here with Paul Baldwin, who is the vice president of marketing at the "newly founded" Gazillion Entertainment? What's the deal there?Baldwin: Newly announced. The company was in stealth mode since 2005, so we've been around for a while, but we are "newly announced."You guys just appeared on the scene and got the Marvel license. I can tell you, we spent hours the day we first heard of the company, just calling up several journos and PR asking, "Who are these guys?" So, who are you guys?Good question, I have to first say that I was amazed myself that we were able to keep the company quiet since 2005, additionally when we acquired NetDevil in July of '08 and obviously we were very excited to get Jumpgate and of course Lego Universe, then we also acquired a company in Seattle, and we've been slowly building up the Marvel Universe studio, Gargantuan, in San Mateo, and throughout this period we were able to keep it quiet, which, once again, really surprised all of us. As I mentioned, the company started in 2005. At that point, we had kind of modest goals, frankly. We had an original IP, which is going to be a big client, high production quality -- World of Warcraft-like production quality -- coming out. That was the first product we had actually on tap.
