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DigiTimes: Acer eyes Ultrabook price drop for next year, bigger cuts coming in 2013
Having recently affirmed its commitment to the netbook, Acer is now reportedly looking to boost its Ultrabook sales, with the help of a handsome price cut. Citing company president Jim Wong, DigiTimes reports that Acer will slash the price of its Ultrabook offerings by as much as 20 percent next year, dropping them from around $1,000 to between $800 and $900. The cut, expected to go into effect during Q2 2012, will be followed by a subsequent reduction to $500 in 2013, when Acer expects more vendors to enter the market. The hope is that the manufacturer will be able to reclaim some of the ground it's lost to competitors in recent months, though it remains to be seen whether or not the strategy pays dividends.
IDC and Gartner: Lenovo leaps past Dell for second place, still trails HP for the gold
IDC and Gartner have come out with their latest Q3 rankings of the world's PC manufacturers, which means it's time for us to do some dissecting. Not much changed at the top of the heap, where, according to IDC, HP still rules the roost with about 18 percent market share (despite that whole PC biz spinoff thing). But the most dramatic shift came from Lenovo, which scurried past Dell for second place, with 13.7 percent market share (13.5, according to Gartner) -- a 36.1 percent jump from the third quarter of 2010 (25.2 percent, says Gartner). Dell's pie slice, on the other hand, shrunk slightly to 12 percent this quarter, down from 12.6 percent last year. On the global scale, meanwhile, PC sales increased by about 3.6 percent compared to Q3 2010 (3.2 percent, in Gartner's books), though both research firms acknowledged that this figure was well below their respective projections. Why? IDC points to several economic factors, including the threat of a double-dip recession, while Gartner blames the rise of "non-PC devices," including tablets. Surprise!
CE-Oh no he didn't!: Acer founder characterizes Apple as a mutant virus
Wow, a mutant virus? This analogy may sound like a ringing bell for another cat fight on the playground, but Acer founder and retired chairman Stan Shih is actually semi-praising Apple here. Speaking at the launch of an Acer touch-themed design competition, Shih said that while Apple's taking the "revolution" highway to tackle the PC market, Acer's success has always depended on its time-consuming but more pragmatic "evolution" strategy, and it'll keep doing so to lay the ground for the next 30 years or so. Here's how China Times paraphrased Shih: "Apple is like a mutant virus, escaping from the traditional structure of the PC industry, but the industry will still eventually build up immunity, thus further blocking this trend, and we believe the size of the non-Apple camp will exceed Apple's, because this is how the industry normally evolves." Assuming the second half of Shih's quote refers to the tablet market share, this certainly echoes the words of his good friend JT Wang. That said, this is also the man who's boldly predicted that all American PC brands will be gone within 20 years, but there's no promise that Apple won't be kicking out a few more revolutions in the coming years. Anyway, doesn't Acer have more to worry about for the mean time?
