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360iDev: Marketing and promotion on the App Store
To start off day 2 of 360iDev here in San Jose, California, Henry Balanon hosted a panel to discuss the marketing and promotion of iPhone and iPad apps. Panelists Brian Chen of Wired, Rana Sobhany (author of "Marketing iPhone Apps" from O'Reilly), Doodle Jump creator Igor Pusenjak, and Playhaven's Raymond Lau held court and spoke to developers about how to promote and market their apps, both, with the press and on the App Store. The suggestions ranged from the broad ("have a good idea") to the specific ("Use the What's New section in the App Store to promote your other apps"), but over the hour or so, the panelists came up with a lot of solid advice for developers looking to get the word out about their App Store offerings.
