PublicityStunt
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Alien sex tapes, robot rape and the evolution of consent
A little over a week ago Engadget's EIC and I had dinner with a couple of friends at a Chinatown Thai restaurant in L.A. As I sipped on a Singha Slurpee, our dinner companions, Claire Evans and Jona Bechtolt of the band Yacht, gave us an off-the-record rundown of a bizarre and twisted plan for the release of their next single, I Wanna Fuck You Till I'm Dead. They'd created a One Night in Paris-style sex tape spoof with a twist: Instead of peeling off their clothes, the couple would peel back their flesh to reveal hypersexualized alien bodies.
The fate of a Picasso is in the Internet's hands
Each holiday, Cards Against Humanity runs a mystery gift club, in which subscribers pay $15 in exchange for... uh... mystery gifts. This year, the presents included socks, socks and socks, as well as a year's membership to NPR and giving a week off to the employees of the factory where the cards are printed. The latest in the series of "Eight Sensible Gifts for Hanukkah," however, asks the promotion's 150,000 subscribers to decide the fate of a signed print of Picasso's Tête de Faune. The people have a simple choice: either they can vote to donate the work to the Art Institute of Chicago, or slice it into 150,000 pieces.
When you land at Heathrow Terminal Galaxy S5, you'll know who to blame
A Samsung-sized marketing budget buys airport-sized publicity stunts, as you may well notice if you fly to or from Heathrow this month. For two weeks, starting May 19th, the owners of the "world's busiest terminal" have allowed Samsung, in partnership with JCDecaux, to re-brand all Terminal 5 signage at entrances, security points and gates as "Terminal Samsung Galaxy S5." And who cares if that sounds like an illness? Update: A representative of Heathrow airport has since told iMore that Samsung exaggerated its claims about the rebranding of Terminal 5, and that only existing advertising space will be used as part of the campaign -- not signage and wayfinding as Samsung's press release originally claimed. We'll just have to wait 'til May 19th to see what it really looks like. Update: Today's the day, and our first photo from a reader has just come through. Thanks @Poltymon!
Virgin Media coats millionth TiVo in Gold (Gold!), always believed in your soul
Companies might not be able to mention that big sporting event, but that doesn't stop them from being clever. Virgin Media UK is one such enterprise, which decided to award its millionth TiVo customer with a gold medal in the form of a similarly-colored TiVo box. Rather than risk the ire of the IOC's lawyers, the company used the moment to (perhaps sarcastically) celebrate the release of Spandau Ballet's Gold. Bundling bassist-turned-soap-star Martin Kemp into a van, he turned up at the door of customers Allan and Christine Ward with the glistening PVR and a 3D-ready TV to surprise the couple. We don't know if he told the husband and wife from Nottinghamshire that the HDTV market is like a high prison wall, but we hope the gift of a new home entertainment system leaves them standing so tallllllllllll...
Kraft vending machine teases children with adult-only pudding dispenser (video)
We've seen odd and law-swerving vending machines before, but none as meanspirited as Kraft's collaboration with Intel that only gives pudding samples to adults. The unimaginatively titled iSample denies the youthful its sweet nectar by taking a facial scan and determining dessert deservedness based on biometric data, like how far apart your facial features are. Part experiment, part publicity stunt, Intel is trying out technologies that could recommend products based on age. The company also claims it may retrofit the technology into existing machines to let companies study who's buying its products; Kraft is clearly in it just to deny children some pudding. To see if you have spent enough time at the fountain of youth, head down to Chicago's Shedd Aquarium or New York's South Street Seaport, and take your place in the line of parents ordering one for their progeny. Check the promo video after the break to see the machine wiping disappointment all over the kids' little faces.
Google's 1Gbps broadband offer brings out the crazy in municipal officers around the States (video)
You'll be aware by now that Google's cooking up an experimental high speed broadband network, which is currently in the process of collecting applications and nominations from interested communities. Given the limited coverage planned -- anywhere between 50,000 and 500,000 people -- there's understandably a lot of competition to get your small town on Google's radar, and city officials all around the USA have been doing their utmost to grab some publicity for their locale. Duluth mayor Don Ness can be seen above taking a dip in Minnesota's icy Lake Superior (with his unfortunate underling Richard Brown taking a fish to the face), while others have held parades, danced, invented a "Google Fiber" flavor of ice cream, and even swam with sharks for the sake of that precious fiber. Duluth, however, is the only place officially endorsed by a senator, and you can see Al Franken promote the city's virtues on video after the break. [Thanks, b3ast] Update: We've now also got video of the actual dip in the water, slide past the break to see it [Thanks, TheLostSwede].
Man stages Wii Fit experiment to lose weight, gain fame
About a year ago, one morbidly obese (er, a tiny bit chubby) man began a quest to find out what happens when you stop being polite and try to exercise via Wii Sports (see above). Apparently after losing 9 pounds, dropping two points from his BMI, and 3-inches from his waist, he's ready to go again, this time with the Wii Fit. Sure, it sounds like a second-rate Super Size Me publicity stunt -- and it probably is -- but who doesn't want to see just how lean the Wii's newest accessory can get you? Now, the tubby 191 pound man will run himself through a rigorous Wii Fit program for five shocking weeks. The stunt has already scored him an early Fit from Nintendo, so there's no telling where this could go. We expect to see an Adonis or skeleton when it's all over, pal -- either will do.
Land Rover nav system used to guide C-130 cargo plane
In a publicity stunt whose failure would surely overshadow the on-camera mishap experienced by Mercedes while demoing their Brake Assist Plus last year, the Land Rover marketing team loaded a 2006 LR3 onto a C-130 cargo plane and had the pilots fly from France to Corsica using only the SUV's navigation system. Luckily for Team Land Rover, the flight originating in Nice went off without a hitch, and the resulting three-minute documentary will be available online to showcase the nav system's ability to to guide drivers (or pilots) even off-road. Meanwhile, earthbound drivers in the UK, birthplace of Land Rover, are still unable to use their own GPS receivers to avoid driving over cliffs and into rivers.
