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Occasionally, the gaming industry gets hooked on the most bizarre marketing trends, such as ARGs, and laughably unbelievable product enthusiasts. However, even with our usually spot-on industry clairvoyance, we didn't see this one coming -- for the second time in a month, a developer used fake sev...

6 years ago 0 Comments
March 21, 2009 at 1:00PM
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A Capcom Europe publicity stunt for Resident Evil 5 took an unexpected turn when organizers lost some fairly realistic-looking (and quite) fake severed limbs. Gamezine reports the publisher held a competition in London earlier today, where participants were asked to find bloody body parts hidden a...

6 years ago 0 Comments
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While a similar publicity stunt in LA went off with relatively little drama, it appears the Mercenaries 2 petrol giveaway in London was "irresponsible and dangerous," according to local residents. The BBC reports that traffic was gridlocked as drivers waited to get their £40-worth ($70) of gr...

6 years ago 0 Comments