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LG partners with Cognitive Networks to make Smart TVs smarter and more interactive
There's a problem with Smart TVs -- they really aren't all that smart. While having WiFi-equipped sets that can run apps and stream content from the web might make them seem smart, TV's don't actually know what content is onscreen when they're showing, you know, regular broadcast television. (Which is still what those TVs are most used for.) Cognitive Networks, however, has figured out how to make those televisions aware of what's happening onscreen, and LG is the first manufacturer to leverage the technology with its LivePlus service. LivePlus was first revealed at the launch of Showtime's Sho Sync app last week, but the Cognitive Networks' technology powering LG's platform can do so much more than just display character backgrounds, trivia and other info. To fully appreciate the breadth of possibilities the tech provides, however, it's important to know how it actually works.
LG and Showtime join forces to help you contextualize 'Dexter,' 'Ray Donovan'
Oh, engagement, that ever-important holy grail of TV watching. How does a network like Showtime cut through the noise distracting viewers sitting in front of the tube? The cable channel's already offered up Sho Sync on the iPad, to give viewers of show like Dexter supplemental content, and now it's going straight to the source, leveraging LG's LivePlus platform to offer its app on TV sets. The partnership brings the app to the hardware company's 2012 and 2013 line of internet-connected sets, so you can get character backgrounds, trivia and other extra features while you watch. Distracting? Perhaps, but at least it's the show that's distracting you from the show, right? The app works regardless of how you watch the programs --- live, on-demand, DVD, it's all good. There's a press release just after the break for you to engage with.
