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SWTOR's Ohlen: F2P 'not super easy to do'
Does BioWare think free-to-play can work for Star Wars: The Old Republic? It's probably a bit early to know for sure despite the scuttlebutt circulating in the gaming press recently. If you're looking for further insight into what many see as the inevitable, though, you should check out PC Gamer's recap of an E3 interview with game director James Ohlen. "I think [F2P] can work for different games. It really depends on how you go with your game. Games that have been built to be free-to-play from the start definitely work out," Ohlen explains. "Now, there have been games that weren't free to play from the start and transferred over to becoming free-to-play that have worked as well. But it's definitely not something that's super easy to do."
EA boss: SWTOR 'absolutely going to embrace' free model
There's more news incoming on the Star Wars: The Old Republic free-to-play front. Electronic Arts boss Frank Gibeau recently talked business strategy with GamesIndustry International. "We're going to be in the business from a long-term standpoint so absolutely we're going to embrace free access, free trial, ultimately some day we can move in and embrace that model," he tells the website. Gibeau also stresses that EA is "really proud of Star Wars" and "really excited about the launch." He stops short of sounding the death-knell for the subscription model, though. "I don't think subscriptions ever go away, but when you have an IP as broad as Star Wars, we're definitely going to look at opportunities to grow that business and look at different ways of bringing customers in and serving them," he says.
