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We don't know iPad Head Girl's name, or what she really looks like under that clever environment-reflecting helmet. What we do know, however, is that our mama didn't raise us to go stroking people's faces in the street -- which is exactly what one unseemly chap eventually does in the viral market

3 years ago 0 Comments
August 2, 2011 at 10:41AM
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Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new \"alternative reality thriller\" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but

6 years ago 0 Comments
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Sony Ericsson is taking the viral route on marketing with its forthcoming Xperia X1, launching a new \"alternative reality thriller\" centered around a mysterious character named Johnny X. There's not much meat in the video the company is desperately trying to sneak into your daily YouTube diet, but

6 years ago 0 Comments
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Now that South By Southwest Interactive is coming to a close, the SXSW music festival is getting underway -- a perfect time and place for Microsoft to get the word out about its floundering Zune. Except when a viral marketer charged with putting up those distinctive magenta Zune logo posters around

7 years ago 0 Comments
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So those graffiti ads didn't go down so well, \"take a running jump here\" didn't really take off, and that whole \"racism is awesome\" campaign in the Netherlands wasn't so hot -- lesson learned, right? Not so much. While it seems Sony has had its fill of offensive messages -- for now, at least -- t

8 years ago 0 Comments
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We've always suspected that TiVo was a little ahead of its time (ever try explaining its purpose to people immediately after it came out?), but none of us could have imagined that the original DVR technology was actually discovered among the ruins of an alien spacecraft that crash landed in the sou

8 years ago 0 Comments
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In a viral marketing move that's sure to draw the fire of Apple fanboys enthusiasts (probably right here in the comments, if history is any indication), SanDisk has posted a website called \"iDon't\" that encourages people to flee the closed iPod universe (the \"iTatorship,\" they call it) -- and to pi

8 years ago 0 Comments
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Don't wanna wait for Sony to complete their teaser campaign to peep that Vaio they're trying to generate some buzz about? Don't worry, jkOnTheRun has got you covered (well, maybe). According to site founder James Kendrick, a \"reader who wishes to remain anonymous\" sent him a number of pictures of t

8 years ago 0 Comments