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WoW Archivist: WoW in China, an uncensored history -- part 2
WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? In China, few Western games have been more embraced than World of Warcraft. But few games have endured more scrutiny from the government and more interruptions. As WoW Archivist covered two weeks ago, Chinese players have put up with censorship, endless waits for expansions, and intense bureaucratic meddling that shut the servers down for months. But their enthusiasm for the game remains. Today, we will look at the more recent years of WoW in China, the raiding scene there, and the game's impact on popular culture, including a certain infamous theme park... Too soon, Executus After sorting out issues with the Ministry of Culture and GAPP (General Administration of Press and Publications), WoW operator NetEase was on a roll. Though Cataclysm also faced delays, it launched in China on July 12, 2011 -- just half a year after the Western release. By the standards of prior expansions in China, this release was practically instantaneous. In a bitter irony, however, the expansion actually arrived too soon.
WoW Archivist: WoW in China, an uncensored history
WoW Archivist explores the secrets of World of Warcraft's past. What did the game look like years ago? Who is etched into WoW's history? What secrets does the game still hold? A few weeks ago, we learned that ten men had been sentenced to two years' imprisonment in China for hacking WoW accounts and selling the stolen gold. It was not the first time that hackers have been punished by the state in China. The relationship between WoW and China has often been contentious, going back to the early years of the game. While most players there have simply tried to enjoy the game they love, censorship, politics, and illicit activities have all had an impact on their experience. As we wrap up the Mists of Pandaria expansion, let's not forget that so much of the culture, history, and geography of the expansion was inspired by the real legends and landscapes of China. Today, let's look at the history of WoW in China -- a history as rife with conflict as Pandaria's own. Pop stars and cola fuel WoW's launch From the earliest stages, Blizzard had little reason to doubt that WoW would be a hit in China. When the beta signups became available in April 2005, approximately 100,000 people signed up in the first hour. The beta achieved 500,000 concurrent players. For the Chinese version of WoW, Blizzard partnered with Shanghai-based company The9, who could better handle localization, support, and customer service. The9 launched the classic version of the game on June 7, 2005. Coca-Cola partnered with The9 to promote the game. For their ads, Coke brought in pop stars such as Taiwanese band S.H.E. (already covered by WoW Archivist), Super Voice Girl winner Li Yuchun, and Olympic gold medalist Liu Xiang. Although -- or perhaps because -- the TV ads broke China's rules against showing game content on TV, the cross-promotion was a huge success. (As a side note, Pepsi later struck back with a partnership with Guild Wars the following year. Reportedly, Guild Wars' closed beta was delayed a week in China after Coca-Cola complained about The9's deal with their biggest competitor.) Within the first month, The9 reported 1.5 million active WoW players in China. Although many Chinese citizens had already been playing on Western realms, this was still a huge achievement at the time for a Western MMO in China. Unlike the West, most gamers in China play in Internet cafes, and MMO subscriptions are almost always handled on an hourly basis. At launch, WoW authorization keys cost 30 yuan and gametime cards were 0.45 yuan per hour. That converts to about $4 for game access and 6 cents per hour. Like their Western counterparts, China's realms had their share of launch problems. Long queues and lag plagued realms in the East, too. By early 2006, players had grown increasingly dissatisfied with The9 and threatened a boycott. The9 claimed that difficulty with communicating with Blizzard was behind poor realm performance. Soon enough, poor realm performance would be the least of players' concerns.
The Lawbringer: WoW in China
Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Running parallel to the games we love and enjoy is a world full of rules, regulations, pitfalls and traps. How about you hang out with us as we discuss some of the more esoteric aspects of the games we love to play? We've all heard about the now-infamous request for Blizzard and NetEase to remove all forms of skeletons and other material from the Chinese release of Wrath of the Lich King, which finally was released in China on Aug. 31, 2010. What on earth is going on with Blizzard, NetEase, China and all that jazz? This week, The Lawbringer looks at the general video game climate in China, talks a little bit about how things are different for WoW players in China, and helps clarify some of the craziness going on about that whole skeleton debacle.
