Ruh roh. Research firm DisplaySearch has just unleashed a new report that takes an in-depth look at the ultrathin XEL-1, and it ended up finding a video lifetime barely half of what Sony promises. Apparently the company ran a couple of Sony's OLED TVs for 1,000 hours, after which it found that blue luminance degraded by 12-percent, the red by 7-percent and the green by 8-percent. Extrapolating the data it gathered, it estimated that the unit would lose half of its brightness in 17,000 hours -- Sony says you can expect 30,000. Of course, Sony is still standing by its numbers, and even we can see that DisplaySearch's methods aren't perfectly scientific, but if you were honestly expecting to watch this thing for the next decade (and not a year less), you may want to hit the read link and snoop around.

[Via Yahoo, thanks to everyone who sent this in]

Seen enough of Sony's 3-millimeter thin OLED TV? Nah, we reckoned not -- and even if you've grown somewhat accustomed to that sleek 11-inch exterior, opening this pretty boy up gives you a whole new perspective. The camera-toting cats over at bunnie:studios managed to happen upon a live XEL-1 tear down while perusing the floor at the Embedded Systems Conference, and sure enough, they succeeded in capturing the momentous event and were kind enough to host up a smattering of high-resolution images to prove it. Anxious to see what Sony could possibly fit inside of this thing? You're just one click away from finding out.

[Thanks, Andrew]

It's one thing to swoon all over Sony's 3-millimeter thin XEL-1 OLED while being keenly observed by likely armed guards. It's another to bust this baby out in the comfort of one's home. Our comrades over at the Spanish branch were able to do just that, and of course, they snapped a few glamor shots before ruining its allure with fingerprints. Curiously enough, their model arrived sans an Ethernet port -- needless to say, we're still waiting to find out the story behind that. Grab anything that can work as a drool rag and hit up the gallery below.

As expected, Sony has released the first OLED display in the US, with the 11-inch XEL-1 available now at select Sony Style locations for $2,500. Japanese customers have been able to purchase the 3mm-thick XEL-1 since late last year for ¥200,000, but the US has had to wait until now to get its organically 1,000,000:1-contrasted fix. The XEL-1 also offers support for DMeX so consumers can download content via the BRAVIA Internet Video Link service. If you're hankering for something even thinner than a 9mm plasma and looking to spend a whopping $227 per inch, head on over to a Sony store today.

So we had a bit of bad, OLED-related news this morning. Now for the good. Sir Howard Stringer just announced plans to launch their 3-mm OLED TV into the US market. While it's not coming this year as we had hoped beyond hope, it will be offered for "limited sales" in the US (Sony's second launch market) sometime "next year." Just as soon as Sony ramps up their mass production capabilities. Stringer admits that the expensive, tiny TV is a "symbolic device" for Sony -- fine by us. After years of corporate stoicism we're perfectly happy to see Sony take some risk. Now please resurrect AIBO, Howie, and your innovation hat-trick will be complete.

Sony's XEL-1 OLED TV -- with its 1,000,000:1 contrast ratio and a ridiculous 3mm thin enclosure -- has been unboxed over at TV Snob. Next to all of its accessories, the XEL-1 looks rather less appealing when compared to the clean press shots. In particular, we're left a little confused as to what the deal is with that ugly external power brick: isn't that what the big box underneath the screen was for?

At this point, it's not clear if the interest around Sony's ultra-thin, XEL-1 OLED TV is plain ol' first-gen technology, gawker enthusiasm or valid consumer interest. As such, it's hard to say whether an initial production run of just 2,000 units spread across 700 stores in Japan is going to be a problem or not. However, if you're lucky enough to stumble across this storefront display you'd best not dawdle and dig deep for that ¥200,000 (about $1700 US) MSRP right then and there. As for the rest of us, the chances of that 1,000,000:1 contrast coming to the North America or Europe any time soon is just that, a million to one.

While it's not scheduled for release until December 1st, Sony is now taking pre-orders for its super-slim XEL-1 OLED TV. Japan only, though we're hopeful for a US release too. Sure, it costs ¥200,000 (about $1,800) for 11-inches of set that will only last about 30,000 hours -- less than that of an LCD. Still, that's only $0.0018 per unit of its 1M:1 contrast ratio. See, affordable.

[Via Impress]

We're sure you've been drooling over Sony's sexy little 11-inch XEL-1 OLED TV since the official launch last month, and though we thought that only the Japanese would be lucky enough to snap one up this year, Sony Electronics President Stan Glasgow has just revealed that US customers may actually have a shot at the 3-millimeter thick waif by holiday time. At a roundtable discussion this morning at the Sony Club in New York, Glasgow told the assembled journalists that "OLED could come [here] before the end of the year," but that the decision would be based significantly on foreign demand and panel supply -- an area where yields are still reportedly quite low. In other words, while you shouldn't go squirreling your ~$1,800 away just yet, you should start praying to the gods of consumer electronics that the XEL-1 hits Tokyo with little more than a whisper.

Sony was all about showing off their new turbo-thin XEL-1 OLED TV at CEATEC today, and we have to hand it to them, this thing is kind of mind-blowingly thin. Naturally that kind of thinness is a little hard to capture in photographs -- it's kind of one of those things you have to see in person. But once you do check it out, you may just find its gorgeous, bright pseudo-HD, 1m:1 contrast ratio picture hypnotizes you from remembering its ridiculously high ¥200,000 (about $1700 US) price and piddly 11-inch size. We want one on our desk, like, yesterday.

It's here friends, Sony's Drive teaser is none other than their 3-mm thin, 1,000,000:1 OLED TV, just announced official with a December 1st Japanese retail date. The 11-inch SonyDrive XEL-1 set features a 960 x 540 pixel resolution, terrestrial digital tuner, 2x 1W speaker, and HDMI, USB, and Ethernet jacks in a package measuring 287 x 140 x 253-mm and 2-kg (3.3-pounds). How much? Well, ¥200,000 or about $1,740 -- That's about $160 per inch of OLED. Rich indeed, but so it goes for first generation technology.

[Via Impress]