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MoMA's Eve takes a bite of forbidden trademark fruit

Peter Rojas
MoMA Eve

Besides forgetting to design a portable game console that anyone could actually carry around with them, apparently the Ministry of Mobile Affairs, the grandiously named group behind the Eve game console, also neglected to run a simple trademark search on the name for their product. The result? They've pulled down their website while they try and sort things out (which seems way extreme to us. Presumably they're scrambling to come up with a new name, but we're hoping they follow the example of countless rock bands which have run afoul of the trademark thing before and just call it "The Eve U.K." or something or other.

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