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iRiver cuts prices to compete with the iPod shuffle

Dan Wu

iRiverAdmitting that Apple's inexpensive iPod shuffle is putting a little bit of pressure on them, ReignCom, the makers of the iRiver line of MP3 players, has cut the prices of their flash-based models by 20 to 25 percent in Korea (with other markets to see price drops in February). This follows Cowon's price cut of 15 percent (10 percent for international markets) on their iAudio audio players. Note that neither cut extended the discounts to their hard-drive based players.

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