The premium FaceCards, so marked with an icon in their left corner, turn the product from a toy to a tool, exposing
its potential far beyond weather and even the surf conditions that have been monitored since the days of the the Seiko
MessageWatch, the forerunner of the SPOT watch. Creative FaceCard ideas range from counting down the minutes to your
next meeting to the showing the number of new job listings posted (although, if you are anxiously monitoring the
latter, you might have better use for your diminished cash flow.).
Others cards provide status on the percentage of a credit limit used, progress toward frequent flier mile goals, an
allergy index, or traffic on a particular route. The latter seems like a particularly useful gauge when running out in
the morning. Ambient is also encouraging third-party development of FaceCards and its Web site should in time offer
third-party channels.
Premium channels are added, deleted and configured through MyAmbient.com, which is unquestionably the product?s
weakest link today. There are broken graphics, flaky buttons, and a test to downgrade a subscription yielded a Web site
crash with a server error and a page full of HTTP error code. Of the 34 premium channels listed, many of which did not
yet have matching FaceCards, fewer than half were active. The ?Buddy Status? channel, which allows users to designate
whether one person is logged in and actively using AOL Instant Messenger, was active but did not work. In recognition
of the mess, Ambient is offering three free months of premium service to early buyers. Ambient Devices also offers
configuration by phone for the Web-averse.
Even assuming that Ambient can ramp up its Web site, though, users must have faith that the company will be able to
continue offering service to the device even for its basic channels. The Dashboard offers great functionality, and its
reliance on a separate wireless network may make it a better fit for users in companies that secure their Wi-Fi
networks.
However, given that getting even a fraction of its value requires at least one-time Internet access, it would be great
to see a version that routed data through the PC in the home wireless network and didn?t seek to pile on to the
mounting subscription fees for which consumers are continuously solicited. Perhaps Wireless USB will yield such
devices. Until then, the Dashboard is another example of a cumbersome business plan saddling an emerging device
category.