Free music just for trying on a pair of jeans? Could it be true? Reportedly, The Gap will introduce four new styles of jeans in August, as well as a series of "Find Your Favorite" in-store events. Shoppers who try on one of the new styles will be rewarded with a code for a free song from the iTunes Music Store.
Print ads are expected in August, followed by television ads featuring pop musicians singing their favorite songs while wearing their favorite Gap jeans. CD's of these songs will be available for sale at The Gap.
So I'm limited to just one pair of jeans? Too bad, I was ready to walk into the changing room with an armload.