How would you convince a PC user to switch?

We've all tried to fill this role at some point in our lives. Sometimes we get the job done, and other times, well...Dell is still in business, aren't they?

BeLight Software wants to celebrate Apple's upcoming anniversary by bringing a few more sheep into the fold. Describe to them whatever successful technique you've used in the past, and the top three suggestions will win a 12 month subscription to either Macaddict or Macworld magazine.

Now, we all know how annoying an evangelist on a mission of conversion can be, so don't pound those poor Windows users over the head. You get more flies with honey.

[Via MacMove]