In the back of the bus with Shane Kim
I had a chance to chat with Microsoft Game Studios GM Shane Kim in the back of Microsoft's well-appointed Xbox 360 Blogger Bus. After three days locked in a PR room doing the same routine, Kim's answers are pretty standardized, so he didn't really reveal anything not covered in Joystiq's previous sit-down. (Then again, it's hard to ask clever questions when your mouth is stuffed with Red Vines). However, his mere presence in the backseat is evidence of Microsoft's commitment to building their online community via the blogosphere -- a commitment easily measured in the amount of Peanut M&Ms, sodas and pizza they shoveled our way during the course of E3. I asked Shane why Sony and Nintendo would risk alienating alternative media, and he said I'd have to ask them. I told him I surely would, as soon as I finished the Red Vines. Will MS's transparent, yet tasty, attempt to influence blogs pay off, or is this post evidence that it already has?
