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Governmental ads: "give your thumbs a rest"

Jennie Lees

An ad campaign from the Centers for Disease Control is pulling no punches with their tagline "Give your thumbs a rest. Play for real." Supposedly encouraging active lifestyles rather than the way of the couch potato, the ad features an in-game style image of obese baseball players on an overgrown field.

As Water Cooler Games points out, this seems to have been created with no thought for its target audience. In particular, the ad mocks rather than reaches out to gamers; not the best way to connect with a demographic. Also, as governmental propaganda goes, jumping on the anti-gaming bandwagon is a disturbing trend--a sideline political campaign is one thing, but a government-approved message seems overkill.

With CDC themselves turning to games for educational purposes, we can't help but feel there's a mixed message here.

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