Who says the iTMS is just for music and videos? The Fader is a magazine that is "the definitive voice of emerging music and the lifestyle that surrounds it," and embodying that lifestyle they are: available now, for free, from the iTMS is their July/August 39 page summer spectacular in PDF format covering emerging music and artists. They even provide a non-iTunes RSS feed as well as a direct link to the PDF itself for all y'all who haven't hopped on the iTunes/RSS train yet.
How cool is it to see traditional media diving head-first into new distribution outlets like this? I know it isn't quite the first magazine to ever get PDF'd, but it's certainly the first to make it onto the iTMS shelves - and a fitting first, if we may say so.