Latest in $9.99

Image credit:

Steve Jobs fighting for $9.99 iTunes movie downloads?

Share
Tweet
Share
Save

Sponsored Links

He could be just trying for smoother ad copy for all we know, but Stevie J has been quite the staunch defender of the flat 99 cents per song, $9.99 an album, and $1.99 a TV episode price points we've come to associate with the iTunes experience. Now, according to Forbes, Steve Jobs is supposedly bumping heads with movie studio execs, trying to set a flat $9.99 price for digital movie downloads -- a feature that Apple purportedly will launch by the end of the year. The offer, which pays studios a 70 percent wholesale rate -- the same offered for TV shows -- has been "flatly rejected" by studio execs, who want the ability to price their popular movies higher than other titles. "Insiders" are saying that Apple is showing some signs of weakness, and might succumb to a $9.99-$19.99 range, but we can't think consumers would quite jump at that "deal" with QVGA versions of pics that were once purposed for the big screen. That is supposing that Apple will stick with QVGA, but it still seems a little silly to pit even a VGA $20 download against a $25-$30 HD DVD or Blu-ray disc. Call us old fashioned.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The best smart home sensors for Alexa

The best smart home sensors for Alexa

View
Runkeeper drops its Wear OS app due to a 'buggy experience'

Runkeeper drops its Wear OS app due to a 'buggy experience'

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View
Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr