Nintendo is looking to gain ground in South Korea with the launch of a wholly owned subsidiary in Seoul, set to open up this Friday. The 30 billion Yen division will begin localizing DS titles for the Korean language as early as July 20th.
The Korean division will be headed by Mineo Kouda. According to the GamesIndustry.biz article, Nintendo hopes sales of the DS Lite and localized software in Korea will pave the way for a successful Wii launch in the country.
Gaming is South Korea is monumental. Starcraft players, for example, can earn hundreds of thousands of dollars every year. PC Gamer UK did a fascinating piece on Korean gaming culture back in January that is worth a read.