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Disney Mobile postpones UK launch indefinitely

Chris Ziegler

As MVNOs seemingly struggle to gain traction stateside, some are looking outside their home borders for an additional revenue stream -- while others are starting to reevaluate the wisdom in taking their business model abroad. Case in point: Disney, which has been having a rough go of it with its first MVNO (ESPN Mobile) and recently launched a second with Disney Mobile, has shelved plans to take Disney Mobile to the UK via O2's network, citing "the rapidly changing competitive environment" (when we run that bit through Babelfish's corporate lip service-to-English translator, we get "we're getting our rears handed to us at home, and we need to figure out what the heck we're doing wrong before we launch elsewhere"). Of course, this is technically an indefinite delay, not a cancellation -- meaning that there may yet be hope for Brits looking forward to tracking the little ones via Disney's Family Locator service -- just not any time soon.

[Via Techdirt]

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