Reuters is reporting that Nintendo's head of German operations, Bernd Fakesch, expects the Wii will retail for less than 250 euros (roughly $320) across Europe. Fakesch told the news organization that the European price hadn't been officially set, but speculated on the price during the Leipzig Games Conference. The speculation is in line with statements from Nintendo that the Wii will cost up to $250 in the U.S. and up to 25,000 yen in Japan.
Apparently, Nintendo's formula for calculating maximum prices around the world is:
- Start with 25
- Multiply by ten
- If price is too low in local standard currency, multiply by ten a few more times.
- Voila! A price ceiling!