SCEA being Sony Computer Entertainment of
America Australia, of course. Michael Ephraim recently spoke with The Age about the success of PSP in the country that fellow blogger, Chris Powell, seems to have an unhealthy obsession with. When asked how he felt about the battle between the DS and PSP, he had this to say:
"If you look at the markets, they are completely different. The DS really appeals to a lot younger, very female skewed, and the DS has done a fabulous job. PSP is a product that if you go back to the analogy of PlayStation and PlayStation 2, they are leaders in their field as far as the consumer offering. Price points, perceptions, or consumers coming to grips with what the device truly offers and the value that it offers, does take time. At approximately just under 200,000 PSPs sold in Australia and over 22 million sold worldwide, if you hold that up against any other gaming category, it's done extremely well."I completely agree, Mr. Ephraim. At 22 million sold worldwide, the system is certainly not a failure, like people are trying to paint it to be. The system is quite successful, and with its ability to do so much, it really is a great value. Sure, it costs $70 more than DS, but you get a whole heck of a lot more.
"All our research shows that the consumers that have purchased the device think its one of the sexiest and best designed digital devices out in the marketplace. The screen quality is exceptional. But we know we have more work to do on PSP and we have some plans for Christmas this year that will think will help pick up sales, and of course when PS3 comes out, the compatibility with PSP will add even more value. So we would like more sales but we have an incredible foundation, research shows those people who have bought it love it, and we need to just educate the consumers a bit more and show them what applications the PSP is capable of to show the device's value for money."