Just as the image above states, The Apple Store SoHo is joining the 5th Ave Apple Store in staying open 24 hours a day until Christmas Day, December 25, 2006. The Fifth Ave store is always open 24/7/365, of course, but the SoHo store generally closes at 7pm, 8pm or 9pm (depending on the day). This is a nice holiday treat for those of us who prefer never to step foot above 23rd St this time of year, in an effort to avoid the crowds.
Specifically, The SoHo shop will open at 9:30am this Wed, Dec 13th and remain open until 11:59pm on Sun, Dec 24th. The store will then be closed Dec 25th and will re-open at 9am on Dec 26th.
Now go buy something shiny and expensive with an Apple logo on it. That is, after all, the true spirit of Christmas!