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Comcast to trial simultaneous release of DVD and films on demand

Darren Murph

Hot the heels of Comcast's testing of TiVo comes an announcement sure to please couch-dwellers everywhere, as the firm unveils plans to release films on demand the very same day they're released on DVD. While it's no surprise to see Comcast digging deeper into the VOD closet, this plan (initially hitting Pittsburgh and Denver) hopes to seize a potential opportunity that's currently being wasted as movies hit the on-demand scenes approximately "30 to 45 days" after rolling out on DVD. Moreover, it seems that movie studios are more than willing to lend their support, as sagging DVD sales are reportedly being (at least somewhat) attributed to the skyrocketing popularity in not moving a single inch utilizing VOD. Of course, this newfangled approach could potentially hurt firms like Blockbuster, but representatives have purportedly said that studios would be "extra cautious" not to cannibalize sales in the rental and retail industries. It wouldn't be too shocking to see VOD purchases head north if flicks are released soon after their departure from theaters, but we're sure the DVD aficionados will keep piling up those collections no matter what.

[Via Digg]

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