Xbox's director of product management, David Hufford, said to Bloomberg yesterday that "We are well aware that the sweet spot of the market is really 199 bucks.'' Peter Moore and Albert Penello, the big guys of Xbox marketing, also stated that the company needs to "expand our demographic" and build content that appeals to people other than the 20-something males (in other words: "hello Moms!"). Why exactly Microsoft has decided to take the metaphorical mouth freshener at this point isn't quite clear, although we're guessing it comes down to an attempt to differentiate the Xbox from the PS3 in the minds of household purchasing decision makers and take a little sheen of the Wii's apparent domination of the lucrative casual gaming market. Hey, if these veiled marketing quotes eventually means cheaper consoles, who can complain? Microsoft, just cut the prices all-freakin'-ready.
Microsoft aware Xbox 360 "sweet spot" is $199, not limited to 20-something demographic
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.