The Escapist explains how your guild can avoid a "failure cascade"

So you're the leader of a guild in your game of choice. All is well at first; everybody's having fun. Then, one or two people get upset about something someone said, or the schedule for a raid, or someone's failure to pay the guild hall maintenance fee. You try to contain it, but all hell breaks loose. Each player's departure leads to another's. Three weeks later, just you and two people from your office are still in the guild.

The Escapist calls this a "failure cascade" in a new article. The author of the article uses EVE Online as an example as he explains what a failure cascade is, where the term came from, and what kinds of guilds can be immune. The article is particularly interesting because it illustrates how EVE Online's open PvP combat can exacerbate the problem and lead to mass departures from the game.