Okay. This is humor and we all know that humor is not universal. So if you don't find this site as funny as I did, well, that's kind of the breaks. I think this fake unboxing site is hilarious and I loved how they put in all the standard unboxing shots that you'd expect. There's the whole story, starting off with the Amazon two-day delivery, the comparison shots between the iPhone, the quarter, and the SK3. There's even the ceremonial tossing of the now-useless cellphone competitors. They don't even try to hide the tape holding together the iPhone mockup. Brilliant stuff. Absolutely brilliant.