Apple Inc. and the Beatles' record label Apple Corps Ltd. have finally buried the hatchet and settled their very, very on-going dispute over 'Apple' related trademarks. After more than a decade of fighting over Apple's use of the name in selling music-related products, as well as music itself with the iTunes Store, the two companies are calling it a day. From the press release:
"Under this new agreement, Apple Inc. will own all of the trademarks related to "Apple" and will license certain of those trademarks back to Apple Corps for their continued use."
In other words: it seems as though Apple Inc. has won the trademarks, but we don't really know how or why. In fact, both parties are eating their own legal fees. A quote from Steve Jobs doesn't help much either:
"We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future."
Unfortunately, this hasn't heralded the much rumored debut of the Beatles' catalog in the iTunes Store, despite Mr. Jobs' open invitation - yet.