Vertu brand. Bellperre is marketing this new line as 100% devoid of plastic; instead, the company is using "authentic materials" like leather, steel, gold, hardwood, sapphire, and other materials. We guess plastic is just not that "authentic" any longer. Anyway, the new handsets were designed to complement other high-end personal items and were inspired by luxury and fashion goods, according to Bellperre. In addition, the "largest single piece of sapphire crystal ever found on a handset" is being used in these handsets. Make sure and park this beauty next to that Tag Heuer watch when you go to bed.