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Hoax or prank: did Zug punk the whole Super Bowl?

Ryan Block, @ryan

Did Zug punk the entirety of the Super Bowl-watching population this year, an estimated 90 million people? Or is their chronicle of "the most ambitious prank in history" a prank in and of itself? We don't know the answer -- for the record, we're leaning towards hoax -- but Zug claims that with some social networking and 2,350 Prince-themed pendants (ordered from Chinese manufacturer Ok Fun Times Electronics Co.), they were able to get the audience to light up and spell out ZUG.COM during the halftime show, thinking they'd instead be spelling out PRINCE. Ok, makes sense, but you'd think everyone would have heard about this by now, right? Well, Zug claims the media's been trying to cover it up; they expect us to imagine how few would really want to admit that five unauthorized people could transport a quarter ton of boxes on pallets -- contents unknown -- into the most televised sporting event of the year. For the record, what was the cost on this supposed stunt? $40,000 in equipment and legal fees, as well as a 2nd mortgage on lead prankster John Hargrave's home.

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